We work on a similar concept as Shopify, except for the Market Place concept, the Merchant brings the audience (called consumers from here on) to the platform and they are the ones who make the pur...

Google Analytics is great for seeing everything that happens on your site—though it’s hard to tie it into your user events and build a full picture of people’s interactions in your site and app. A...

Mixpanel, Amplitude and several others are more for B2C use cases. Coz of this, account level (usage at the company level) grouping is either very tough OR available only at their enterprise-level ...

Pricing for popular BI tools like Tableau and Power BI can get very confusing. Would be great to understand your usage and how you charge your end user to account if you provide analytics using one...

I've used most of the usual suspect tools. Currently we're primarily using Amplitude and Google Analytics. GA is great for aggregate signup/funnel analysis, but doesn't let you go much deeper. Als...

I am trying to understand how companies generally determine what events to track, how they collaborate with engineers to implement it and how much time does this whole process take to be successful...

The rolling averages definitely make for cleaner charts, and it's helpful that they remove spikiness that isn't particularly insightful. But, it also seems like it paints such a clean picture that ...