Pros and Cons

What one thing do you like most about Amplitude Analytics?

It’s extremely fast, and super easy for anyone in the business to use. I love that I can share charts/reports with other teams, and I find that those folks will explore the data themselves. It really democratizes product analytics for the whole business.

Their analytics :) It really accelerates our time to insights as we don't need to write queries for most of our insights.

Cohort analysis is the easiest I've ever seen it done.

It creates a home base for our analytics across teams.

Ability to be able to lift and shift analyses without needing to start from scratch.

What one thing do you like least about Amplitude Analytics?

There are limitations on some of the queries. For example grouping by the first time a user completed an event.

The pricing goes from free to really expensive very quickly. It’s not dishonest, just jarring when you hit the limit and then are out at least $30k.

The individual results table for any given report is hard to manipulate.

I wish it had slightly better visualizations.

Building and maintaining the data taxonomy