It used to be that automation was limited to factory floors and robot product lines. Now, automating business tasks is sweeping across every market — and fast!

In 2020, just about everyone has used — or at least heard of — apps like Zapier, IFTTT, and Integromat, or at least used built-in…

It almost felt like common knowledge that software was increasingly expensive. Yet was it, really? Had the move from boxed software and one-time licenses to subscriptions and SaaS had actually resulted in higher prices, we wondered?

So last year we picked 100 popular business software, dug through…

One day, Internet Explorer was nearly the only game in town, powering 96% of website visits at its peak in 2002. Then, quickly it turned into the app you only used to download Firefox or Chrome, or so the joke went. And then Internet Explorer died and turned into Chrome.

Empires rise then quickly…

300,000 people are on Superhuman’s waitlist, while 95,000 requested a Hey invite before it launched—both in pursuit of a more productive email experience. Enough people paid Roam Research from $15/month to $500 for 5 years that they hit $1 million in ARR only 6 weeks after launching paid plans.

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The tipping point was May, 2011.

For the first time, the same number of people searched for app as software, ending software’s decades-long reign as the popular term for the stuff we run on computing devices. Program, application, software, applet, all replaced with a three-letter-word.

When Steve…

When Jiro dreams of sushi, you’d hardly imagine him slicing sashimi with an ordinary, dull knife. Nor would you expect Usain Bolt to cross the finish line in shoes you could pick up at an outlet, the London Symphony Orchestra to grab the cheapest violins at the local music store, or Ford to take on…

The problems with email were there from the beginning.

You’d be reading documentation, see something to improve, and wish you could tell the author.

For MIT’s programming staff in 1965, that idea led to the invention of email. “A new command should be written to allow a user to send a private…

Wake up with a great idea for a new widget. Build it, set up a table in front of your house, and sell it for $10 cash.

You just made $10. Pretty good deal.

So you expand your business, start a Shopify store, and sell online. Shopify charges 2% of your sale price, along with another 2.9% + 30¢…

SaaS won. Piracy died.

It’s not that you can’t pirate software today; there are still cracked versions of Office and Photoshop out there.

But today’s best business software can’t be pirated. You can’t torrent Slack, pirate Salesforce, crack Notion to give you more features for free.

“Hardware…