It’s hard enough to convince people to pay for software, much less unfinished software quits working merely 9 months after purchase. Not Apple. When the first beta of Mac OS X came out in 2000, fans paid $29.95 for the…

You found new software, it’s free to try for a couple weeks, and it turns out to be perfect. All you need to do is to close the deal and pay.

Here there be dragons. You're signing up for a subscription, something you'll pay for over time. It's something you want to get right. Yet every part of the…

Education is expensive. If there’s one tiny bright side to the costs of tuition and textbooks, though, it’s that tech is far cheaper as a student.

It’s not only the regular back-to-school discounts on laptops or Apple Music and Spotify’s half priced student plans that help. You can also get much of…

How do you build a company that over a million users trust with their deepest secrets: Website login credentials, financial data, ID, and other secure documents? Then how do you keep those customers happy, while also meeting the needs of more than 50,000 businesses?

In Capiche's community AMA with…

Last week there was a trend on Twitter where people offer one prediction/hot take for each Like their tweet gets. Since we come across so many interesting nuggets on SaaS pricing, I decided to try it out:

https://twitter.com/awwstn/status/1213215748979445761

The response blew me away -- according…

This is the best thing you could buy, promises the internet, the holy grail, the be all end all, everything you’ve ever wanted. This product does everything at once—or maybe it only does one thing, but it does that task better than anything ever did it before.

You don’t have time or budget to try…

When your car has an odd noise at a specific speed in inclement weather, it’s frustrating yet forgettable. When the car won’t start in the morning, though—or, perhaps worse, when it randomly won’t start even after repairs for seemingly no reason—it’s maddening. Something that used to work doesn’t…

Grab coffee at the same café every week, and you’ll rarely think about the order or price. Switch up your routine, though, and you’ll stumble over the order and fumble for additional change. Travel to a new country for a cognitive overload not only in language, sights, and smells, but also in the…

A cardboard sign and chartered plane doesn’t make an airlines, nor a video and signup form an app. But neither does a full-fledged airlines—complete with check-in counters, planes, pilots, and safety videos—guarantee success, nor the most polished app in the App Store.

“Ideas are worth nothing…