It almost felt like common knowledge that software was increasingly expensive. Yet was it, really? Had the move from boxed software and one-time licenses to subscriptions and SaaS had actually resulted in higher prices, we wondered?

So last year we picked 100 popular business software, dug through…

It’s hard enough to convince people to pay for software, much less unfinished software quits working merely 9 months after purchase. Not Apple. When the first beta of Mac OS X came out in 2000, fans paid $29.95 for the…

Education is expensive. If there’s one tiny bright side to the costs of tuition and textbooks, though, it’s that tech is far cheaper as a student.

It’s not only the regular back-to-school discounts on laptops or Apple Music and Spotify’s half priced student plans that help. You can also get much of…

A cardboard sign and chartered plane doesn’t make an airlines, nor a video and signup form an app. But neither does a full-fledged airlines—complete with check-in counters, planes, pilots, and safety videos—guarantee success, nor the most polished app in the App Store.

“Ideas are worth nothing…

When Google launched their online office suite with Docs and Sheets in 2006, feature parity with Microsoft Office wasn't the focus. Neither was a price tag of free, or cross-platform support by virtue of being a web app. Instead, Google focused on the pain of emailing documents back and forth to…

A dollar today is worth a bit more than a dollar tomorrow, something we’ve learned from experience since childhood. Yet thanks in part to Moore’s Law, technology flipped the equation on its head. First appliances, then computers, then TVs and phones seemed to offer more and better features each…