Standard - Free
- 3 user seats; 50M events/month, 6 months data history
- Powerful behavioral analysis and customer…
Indicative is a customer analytics platform for product managers, marketers, and data analysts that connects directly to your data warehouse and synthesizes this information into a complete view of your customers, giving you actionable insights to optimize customer acquisition, engagement, and retention.
Features and Functionality
Multipath Customer Journey
- Visualize and optimize conversion and retention with Indicative’s unique multipath funnel
- Uncover which behaviors and touchpoints are key to customer acquisition
- Drive your product roadmap by identifying and eliminating points of friction across different segments of customers
- Maximize your marketing campaigns by slicing your funnel to compare multiple paths and conversion rates side by side.
- Ask, answer, and act on the most important questions about your customers and their behaviors
- Optimize customer acquisition by identifying behaviors that lead to higher conversion rates
- Maximize engagement by learning how different groups of customers interact with your product
- Analyze the complete effect of your A/B tests from acquisition and conversion to engagement.
- Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers
- Implement engaging product features by analyzing customer actions over time
- Optimize marketing campaigns by identifying customers with high LTV and low churn rates
- Create and analyze complex cohorts based on time, behaviors, and characteristics.
- Explore an individual user’s full journey and session activity to discover core behaviors and create highly personalized segments
- Leverage the characteristics of specific customers and segments to optimize product implementations and marketing campaigns
- Explore the full journey and session activity of every customer
- Create and export customer segments for highly personalized messaging.
Dashboards & Reporting
- Create, collaborate, and share KPIs and visualizations with custom dashboards and automated reporting
- View KPIs at a glance with drag-and-drop dashboards
- Collaborate with your team while keeping works in progress private
- Customize, export, and share your visualizations with scheduled reporting.
Pros and Cons
Standard - Free
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Get started immediately. Use the following services to connect your data to Indicative.
-Google Tag Manager
Custom - These integrations are available upon request.