We are paying about $3000 monthly for about 30 users. I think we're actually over the number of users allowed on our plan but still pay the same.

We pay $40k/year for 60 license users which was a discount of 30% of list price at that time

Base price is $60k/year for 10 users, but things get wonky when you add in embedded analytics. Opaque pricing on users beyond 10.