Mailchimp is the go to newsletter and mailing list software to start building a database and communicating with your clients and audience through their email inboxes. It is extremely easy to use, set up and connects to various other software platforms and it is free to start.
Mailchimp is a fantastic product for anyone looking to build a newsletter database as it is easy to sign up, import your email list and start sending newsletters. It is fantastic for any person, company or business that does not have a newsletter platform yet. It works well for small to medium sized businesses who do not have a huge audience database. For larger databases there are some other more cost effective platforms.
Mailchimp’s power comes from its wide usage as there are many API connectors that are pre-built for you to connect to your website so you can build your audience without having to manually load all your contacts. Mailchimp also includes automations in its free package which allows you to send emails automatically according to what actions have occurred. This is incredibly powerful when communicating with your audience.
The most used features on Mailchimp relates to their newsletter functionality. Once logged in you will see your campaigns which lists all the email campaigns you have pending or have sent out to your mailing list. It is extremely easy to build your newsletters with Mailchimp’s drag and drop newsletter builder. They also give you access to a number of starter templates which suggest layouts for the purpose of your email. Suggestions include templates to sell products, make announcements, tell a story, follow up or educate your audience. You can also choose a style template rather such as a 1 column template or a 1:2 column template.
Mailchimp also allows you to schedule your email sends which is extremely powerful and allows you to send your emails at the most opportune time of the day and week – this feature is only available under their paid for memberships.
It is extremely easy to build and import your audience into Mailchimp. You can upload them through copy and paste, or an excel sheet. The most powerful part of Mailchimp is how many other software providers include prebuilt connectors so you can automatically send new audience members to your database. This can be a huge time saver. WordPress, Woocommerce, Shopify, Wix and Squarespace are just a few major pieces of software that connect easily with Mailchimp. These connectors also allow you to import various pieces of information into your database list which you can then use to segment, split and send automated emails. Many other newsletter software providers do not make this easy and that is where they fall short.
Mailchimp also includes the option to send automated emails to your audience. This is incredibly powerful for marketing. You can send follow up emails depending on an action taken by an audience member. For example if they fit into a certain segment of your audience or whether they opened your previous email.
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Mandrill only included with paid accounts.
Mailchimp is free to start and you get a ton of features in their free offering. That is why it is an amazing product for small and medium sized business.
Under the free package you get access to 7 marketing channels, 1 click email automations, basic templates, their marketing CRM, Surveys, Websites and Custom domains. You can stay on the free package as long as you have less than 2000 contacts in your audience. You are also only allowed one audience, which is not a problem due to segmentation.
After you have more than 2000 contacts you need to move onto their Essentials package which starts at $9.99 per month. The pricing depends on how many contacts you have. You can stay on this package until you have more than 50 000 contacts. You will also get some added features such as more templates, A/B Testing, custom branding and the ability to schedule your emails.
If you have a larger audience or want more powerful features you can upgrade to either their Standard option which starts at $14.99 or their premium package which starts from $299.99.
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