Pros and Cons

What one thing do you like most about Mixpanel?

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Huge selection of the reports. Events are tracked with very high accuracy.

Combination of product analytics and in-app messaging based on data triggers

I love the user interface of Mixpanel.

You can analyze almost everything if you setup your structure (events, properties) right.

What one thing do you like least about Mixpanel?

That if you want to do customer aggregation/metrics you have to use their “custom” Mixpanel JS. It’s just easier to use SQL in some cases

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Poor customer support and feedback communication. I'd like to submit my feedback wherever I want on the panel with a better user experience.

Functionality was not as good as Amplitude

I do not like the pricing or the sales techniques. I had to really negotiate hard to get them to agree to let me pay quarterly.

If there would be some preset reports that industry leaders use, we can get inspired and have a chance of looking our data in their way.