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Poplar is a print & mail platform for tech & ecommerce companies. Add print to your existing digital retention and retargeting campaigns with easy integration with your marketing platform. Poplar can render, print and mail fully dynamic creative to arrive in home in under a week.
Features and Functionality
- Fully variable 1-1 personalization using HTML
- Logic based dynamic creative to insert nearby store addresses, customize offers, or legal text based on user segmentation or recipient address.
- Letter & Postcard formats printed on fully FSC paper
- 3-5 day in home for first class mail.
- Mail with your own mailing address data
- Mail with only email address with our data enrichment.
- Run acquisition campaigns by building an advanced lookalike audience (Beta) - Use geotargeting/suppression to only mail within states, distance to nearest store or zip code.
- CSV bulk audience upload
- Native Shopify App Integration (1 minute setup)
- Seamlessly integrate with dozens of marketing automation platforms to trigger within your existing email, SMS or push workflows
- Integrate directly via API
- Realtime in app conversion & incremental lift reporting
- Set a control group and/or run multivariate tests on creative, offer, postage type, or format.
Pros and Cons
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Poplar integrates with most e-commerce and marketing automation platforms.
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