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Apart from Honey, what are the other chrome extensions that are full-fledged companies or startups that are worth upwards of at least $100M? Searched on Google but didn't get any proper results.
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These are both less about discounts (RetailMeNot is also in this space) but about lead gen and incentivizing purchase intent. The consumer gets a discount, yes — but the cost per lead that those companies makes is MUCH higher.
GRAMMARLY - I've heard from people close to the team that annual revenue is $150mm+ and they're extremely profitable (at least profitable enough to be one of the few, if not the only, Chrome extension to buy outdoor ads).
Ohhh good catch! They also have a web app and native apps, so would be interesting to see the percentage of use via the Chrome add-on vs. apps, but the add-on is likely a strong part of their success. Would love to know their ad budget; they were the only YouTube ad I got for the longest time. Will be interesting to see how they continue to compete now that grammar and style checking tools are getting built into most writing apps, including Microsoft Word with the new Microsoft Editor.
Grammarly has a HUGE business — which I know is helped by international ESL folks who provide English-language services to western markets.
not sure but mixmax.com is one strong chrome extensions software. It does has gmail as well as standalone web app.
Interesting, products primarily used via Chrome Extensions should count. MixMax has raised >$14m so far, too.
Another one that’d fit here would be Streak, the Gmail CRM, which raised nearly $2m. They have a mobile app as well, but the primary tool is a Chrome extension that adds features to Gmail.
Makes me wonder what the total market size of Gmail add-ons is.
Yeah! Totally forgot Streak. That's something I use often. The beauty of that is doesn't feel like a chrome extension as it sits directly in your Gmail window. Great tool
Interesting how much some browser extensions fade into the background and feel more like part of the apps and websites than a separate thing.
Definitely not $100 million, but Rapportive—an add-on for Gmail (via Chrome or Firefox) that added contact info and more to your emails—was acquired by LinkedIn for $15 million. It also had an Outlook add-on, so wasn't solely a browser add-on, but close. That team then went on to build Superhuman more recently.
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We may have the winner here—Ebates was acquired by Rakuten for $1 billion in 2014. Looks like the focus at the time was on their website, but the Chrome extension has to be a large part of that.
Also interesting in that it’s essentially the same market as Honey. Discounts are a big space.