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Apart from Honey, what are the other chrome extensions that are full-fledged companies or startups that are worth upwards of at least $100M? Searched on Google but didn't get any proper results.

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NBNite's avatar
3 months ago

One that comes to mind is the Rakuten add-on (formerly Ebates) - Rakuten is definitely not a stand-alone Chrome extension but the service it provides through the Ebates extension is tied specifically to browsers.

3 points
maguay's avatar
@maguay (replying to @NBNite )
3 months ago

We may have the winner here—Ebates was acquired by Rakuten for $1 billion in 2014. Looks like the focus at the time was on their website, but the Chrome extension has to be a large part of that.

Also interesting in that it’s essentially the same market as Honey. Discounts are a big space.

1 point
chrismessina's avatar
@chrismessina (replying to @maguay )
3 months ago

These are both less about discounts (RetailMeNot is also in this space) but about lead gen and incentivizing purchase intent. The consumer gets a discount, yes — but the cost per lead that those companies makes is MUCH higher.

2 points
maguay's avatar
@maguay (replying to @chrismessina )
3 months ago

Great point.

1 point
siddxxvii's avatar
3 months ago

not sure but mixmax.com is one strong chrome extensions software. It does has gmail as well as standalone web app.

2 points
maguay's avatar
@maguay (replying to @siddxxvii )
3 months ago

Interesting, products primarily used via Chrome Extensions should count. MixMax has raised >$14m so far, too.

Another one that’d fit here would be Streak, the Gmail CRM, which raised nearly $2m. They have a mobile app as well, but the primary tool is a Chrome extension that adds features to Gmail.

Makes me wonder what the total market size of Gmail add-ons is.

1 point
NitinMurali1's avatar
@NitinMurali1 (replying to @maguay )
3 months ago

Yeah! Totally forgot Streak. That's something I use often. The beauty of that is doesn't feel like a chrome extension as it sits directly in your Gmail window. Great tool

2 points
maguay's avatar
@maguay (replying to @NitinMurali1 )
3 months ago

Interesting how much some browser extensions fade into the background and feel more like part of the apps and websites than a separate thing.

1 point
MichaelxYoung's avatar
3 months ago

GRAMMARLY - I've heard from people close to the team that annual revenue is $150mm+ and they're extremely profitable (at least profitable enough to be one of the few, if not the only, Chrome extension to buy outdoor ads).

2 points
maguay's avatar
@maguay (replying to @MichaelxYoung )
3 months ago

Ohhh good catch! They also have a web app and native apps, so would be interesting to see the percentage of use via the Chrome add-on vs. apps, but the add-on is likely a strong part of their success. Would love to know their ad budget; they were the only YouTube ad I got for the longest time. Will be interesting to see how they continue to compete now that grammar and style checking tools are getting built into most writing apps, including Microsoft Word with the new Microsoft Editor.

2 points
chrismessina's avatar
@chrismessina (replying to @maguay )
3 months ago

Grammarly has a HUGE business — which I know is helped by international ESL folks who provide English-language services to western markets.

1 point
maguay's avatar
3 months ago

Definitely not $100 million, but Rapportive—an add-on for Gmail (via Chrome or Firefox) that added contact info and more to your emails—was acquired by LinkedIn for $15 million. It also had an Outlook add-on, so wasn't solely a browser add-on, but close. That team then went on to build Superhuman more recently.

1 point
kalpak's avatar
3 months ago

I believe Loom.com is mostly used via the Chrome extension. It does have a standalone web-app and recently native apps, but their primary user interface was browser extensions.

1 point
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