Data visualization tools take time & money to properly build out and maintain to measure KPI's. What visualization tool can startups use to scale with so not having to rebuild down the road?
I agree with @awwstn. I’ve heard good things about Chartio, specifically regarding functionality. Unfortunately, due to pricing, I don’t think there’s a great startup through growth data visualization tool that scales with you. Migration is unavoidable. Tableau (now part of Salesforce), is designed for mature companies with deep pockets, whereas I feel Looker (now owned by Google) is great for MM/ENT companies and Chartio is best for SMB/MM startups.
One tool that's perhaps the easiest data visualization tool to start using (and that's free) is Google Data Studio. It uses a familiar G Suite interface to let you build data reports, similar to presentations, with charts and text to present the data to your team or build dashboards. It's especially useful if your team already uses a number of Google products, as it can pull in Google Analytics, Ad Manager, YouTube, and Search Console data directly. And it works with Google Sheets and Google Cloud SQL, as expected—though you can also connect other databases hosted elsewhere, as well as 3rd party apps. It may not scale well over time—queries are limited to 1 million rows per record.
For more advanced data analysis, Looker is incredibly powerful—and it, too, is now part of the Google family of apps. Looker can be quite expensive, though, at around $3-5k/month from Looker pricing shared on Capiche, which can make it difficult to start out with for smaller teams. It's also quite a bit more difficult to start using, but is more flexible.
Inspired by this tweet: https://twitter.com/rands/status/1292522368426897408?s=12
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