Question

Do you clean up your email subscriber lists?

Curious if you use open and click stats to clean up your newsletter subscriber lists, especially to keep email costs down? Or do you just keep everyone subscribed, hoping they’ll eventually decide to click on a newsletter that interests them?

If you do clean up your subscribe lists, do you have any tricks or tools to do so?

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Pippen88's avatar
almost 2 years ago

Been using ActiveCampaign for clients, I usually send each email thru two rounds of automation flow, if they come out of on the other end without opening even a single email, I export the "Super Dead" list and throw it onto GSheet for reference later if need be.

I do this exercise once a month.

2 points
maguay's avatar
@maguay (replying to @Pippen88 )
almost 2 years ago

@Pippen88 That's a clever solution. Do you then unsubscribe them (so they stay on your list without receiving emails), or delete them from ActiveCampaign entirely (so they could come sign up again, but otherwise won't get emails)? And if the former, does ActiveCampaign still count them as a subscriber for billing purposes?

1 point
Pippen88's avatar
@Pippen88 (replying to @maguay )
almost 2 years ago

@maguay - after they finish the second flow with out opening, I have AC change their tag and put them into a list called " Super Dead". I go in once a month and export the "Super Dead" and export it out to Gsheet for use later if need be. But I end up deleting them from AC once they turn "Super Dead"

2 points
maguay's avatar
@maguay (replying to @Pippen88 )
almost 2 years ago

Perfect, thanks for sharing!

1 point
christox's avatar
almost 2 years ago

I use Unroll Me (https://unroll.me/) and it is fantastic. I am curious to learn of other solutions but this has worked well for me.

2 points
maguay's avatar
@maguay (replying to @christox )
almost 2 years ago

Ahh that's a good solution to manage your personal email subscriptions, if newsletter authors don't automatically remove you. I've recently been using the Basecamp team's Hey email app, which puts all of your email newsletters in a single "Feed" list. It doesn't unsubscribe you, but it does keep your inbox cleaner and lets you save newsletters until you actually want to read them. And Superhuman's made unsubscribing from newsletters only take typing a quick unsubscribe.

Another cool option I've seen is Stoop, a dedicated email app just for email newsletters.

1 point
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