Question
Failing to find people interested in my B2B product before building it?
I'm starting to build a B2B product that has around 3 competitors in my country. I'm very bad at cold emailing and can't get anyone interested. Is it OK to start building with just 1 potential customer?
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Do you think you're going to get better at selling this after you have a product available? What is the narrative by which that happens? If you do not get better at selling this, running a SaaS company on one customer is rather tough.
I'd probably put most of my cycles into getting better at pitching or getting something better to pitch rather than building something given this thumbnail sketch of your present situation.
This question is part of an AMA with Patrick McKenzie.
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Thank you so much for your answer!