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Good Segment alternatives (It's too expensive for B2C)

We're currently looking at a few alternatives
- https://getanalytics.io/ roll your own
- https://rudderstack.com/
- https://www.freshpaint.io/
any experience with the above tools, other tools?

Mentioned
#Segment #Analytics #Heap #Snowplow #Mixpanel #RudderStack
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patrickt010's avatar
a year ago

It would be great to know more about if you're looking at using it as a CDP or a data router. There are three key products that Segment offers: Personas, Protocols, Connections.

Hull.io, Lytics, and mParticle are all alternatives to Personas.

Rudderstack & Freshpaint are alternatives to Connections. Rudderstack being OSS and Freshpaint supporting explicit capture similar to Heap (there are strong pros + cons for this approach. See Implicit Versus Explicit Event Tracking: Hits and Misses.

Iterative.ly (I'm a co-founder) is similar to Protocols. It helps your team collaborate to define your tracking plan and capture data that you trust by streamlining and automating the QA process.

I'd recommend checking out Snowplow Analytics as well if you want to own your data infra. Many B2C companies including Trello, Gitlab, etc. use opensource Snowplow and it scales well.

If I can ever help feel free to ping me.

7 points
iCanAutomate's avatar
@iCanAutomate (replying to @patrickt010 )
a year ago

Iterative.ly is awesome, makes it so much easier to build and maintain a tracking plan!

3 points
maguay's avatar
@maguay (replying to @iCanAutomate )
a year ago

How much does Iteratively cost your team? Looks like they only list a basic plan with 2 connectors, then "Enterprise."

1 point
iCanAutomate's avatar
@iCanAutomate (replying to @maguay )
a year ago

I happen to be an early adopter and therefore it didn't cost us anything at the time. @patrickt010 can tell you more about their pricing.

2 points
patrickt010's avatar
@patrickt010 (replying to @maguay )
a year ago

Iteratively costs $30/user/mo for each collaborator (typically PM, Analyst) with unlimited view only seats, minimum of 5 collaborators. You unlock more features at the enterprise level with a minimum of 50 seats.

1 point
patrickt010's avatar
@patrickt010 (replying to @iCanAutomate )
a year ago

🙏 It's been great working with you.

1 point
dwenaus's avatar
@dwenaus (replying to @patrickt010 )
a year ago

Thanks for the post Patrick. We really like the idea of owning our data so snowplow is quite attractive. (And snowcatcloud,com offer managed hosting which helps).

Good article we are interested in a hybrid approach to tracking: so explicitly tracking the core funnel but maybe also tracking eVery thing else so we can retroactivity see other data we may need. We might keep it simple at first and just track core events to keep the price reasonable.

Your app looks quite interesting- so if I understand it would generate the tracking code for the connectors like segment and snowplow based on what we enter into your app’s UI. Cool concept!

3 points
patrickt010's avatar
@patrickt010 (replying to @dwenaus )
a year ago

Joao at Snowcat is great!

Glad you like it! You manage your tracking plan in Iteratively and use our dev toolkit to instrument your product faster without the bugs. With Snowplow Analytics as a destination we're an Iglu compatible registry so it makes it really easy to manage self-describing JSONs avoiding the typical work required.

4 points
awwstn's avatar
a year ago

Following, because I think we might also be looking to migrate somewhat soon. We just finished our year on Segment's startup plan.

A couple things from a time this came up previously:

@drewblas mentioned Hull.io

@ezramechaber mentioned Metarouter

Also @bumberg (who, it's worth noting, works for Rudderstack) mentioned that Rudderstack is compatible with Segment's APIs so the migration is fairly straightforward.

4 points
rpatools's avatar
@rpatools (replying to @awwstn )
a year ago

Hull.io is what I would say too

2 points
iCanAutomate's avatar
a year ago

mParticle is a good alternative and so is Lytics and Hull. That said, all of them offer something that the other doesn't offer so it really boils down to your exact needs. What data sources and destinations do you need?

4 points
dwenaus's avatar
a year ago

Pince I posted this i also found Posthog. And while it’s more of an open source Mixpanel amplitude or Heap replacement (not really segment as originally asked) it seems very promising so I thought I’d share. https://posthog.com.

2 points
maguay's avatar
@maguay (replying to @dwenaus )
a year ago

Oh nice, that'd fit in well alongside a Segment replacement to make sense of your data.

1 point
soumyadeb's avatar
a year ago

Founder of RudderStack here.

If you are already on Segment, RudderStack should be a seamless migration because we are API compatible with Segment - you just need to swap out the SDKs and host our open-source backend (https://github.com/rudderlabs/rudder-server). We also have a hosted offering in case you don't want to manage it yourself. Already working with a few large B2C companies who have moved off Segment.

Of the other options, Snowplow Analytics is also pretty popular (we see a lot of that in conversations). It doesn't have 3rd party app integrations but if your goal is to get data into a warehouse or S3, it would work too. As would RudderStack.

Freel free to reach out to soumyadeb@rudderstack.com OR join our discord channel (https://discord.com/invite/xNEdEGw) if you need any clarifications.

2 points
MarketerGraham's avatar
a year ago

Hey Austin,
Graham here, I help to run the Segment Startup Program.

I wanted to leave some helpful details here.
Companies that have:
<$5M in funding
<2 years from founding

get these perks:
-$50k in Segment credits for a year
-$1M in software deals

What most people may not know:
- You can apply for a renewal of those credits as long as you still meet the criteria.

If you don't meet the criteria:
- If you haven't raised money -> you get 50% off the team or business plan
- if you have raised money -> you still get 50% off of a business plan and if you have more than about 70k MTU this will be cheaper than a business plan.
- This 50% off lasts for a year, followed by a year of 25% off.

Glad to answer any questions.

1 point
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