It would be great to know more about if you're looking at using it as a CDP or a data router. There are three key products that Segment offers: Personas, Protocols, Connections.
Hull.io, Lytics, and mParticle are all alternatives to Personas.
Rudderstack & Freshpaint are alternatives to Connections. Rudderstack being OSS and Freshpaint supporting explicit capture similar to Heap (there are strong pros + cons for this approach. See Implicit Versus Explicit Event Tracking: Hits and Misses.
Iterative.ly (I'm a co-founder) is similar to Protocols. It helps your team collaborate to define your tracking plan and capture data that you trust by streamlining and automating the QA process.
I'd recommend checking out Snowplow Analytics as well if you want to own your data infra. Many B2C companies including Trello, Gitlab, etc. use opensource Snowplow and it scales well.
If I can ever help feel free to ping me.
Following, because I think we might also be looking to migrate somewhat soon. We just finished our year on Segment's startup plan.
A couple things from a time this came up previously:
Also @bumberg (who, it's worth noting, works for Rudderstack) mentioned that Rudderstack is compatible with Segment's APIs so the migration is fairly straightforward.
mParticle is a good alternative and so is Lytics and Hull. That said, all of them offer something that the other doesn't offer so it really boils down to your exact needs. What data sources and destinations do you need?
Founder of RudderStack here.
If you are already on Segment, RudderStack should be a seamless migration because we are API compatible with Segment - you just need to swap out the SDKs and host our open-source backend (https://github.com/rudderlabs/rudder-server). We also have a hosted offering in case you don't want to manage it yourself. Already working with a few large B2C companies who have moved off Segment.
Of the other options, Snowplow Analytics is also pretty popular (we see a lot of that in conversations). It doesn't have 3rd party app integrations but if your goal is to get data into a warehouse or S3, it would work too. As would RudderStack.
Graham here, I help to run the Segment Startup Program.
I wanted to leave some helpful details here.
Companies that have:
<$5M in funding
<2 years from founding
get these perks:
-$50k in Segment credits for a year
-$1M in software deals
What most people may not know:
- You can apply for a renewal of those credits as long as you still meet the criteria.
If you don't meet the criteria:
- If you haven't raised money -> you get 50% off the team or business plan
- if you have raised money -> you still get 50% off of a business plan and if you have more than about 70k MTU this will be cheaper than a business plan.
- This 50% off lasts for a year, followed by a year of 25% off.
Glad to answer any questions.
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