Several months back, Amazon AWS launched Amazon Honeyccode as a low-code app builder, something slightly akin to Airtable.
Then Microsoft launched Microsoft Lists as a way to "track information and organize work" and it, too, looks similar to Airtable's tables (or, perhaps, could be seen as bringing Microsoft Access to the web at long last).
Now Google's in the game, with a new product from their experimental Area 120 team: Google Tables. It, again, is an Airtable competitor. You make a database table, list data in rows, create custom views with kanban boards and more to visualize data, use built-in forms to add data, and use built-in Slack and Google Chat integrations to share data with your team.
Google Tables is perhaps most interesting for its pricing. Unlike almost every other software product Google makes, Google Tables is not fully free, and it's not bundled with G Suite's paid plans. Instead, you can get 100 tables with 1,000 rows each for free, which is less than Airtable which gives unlimited tables and 1,200 rows for free. Then for $10/month/user, you get 1,000 tables with 10k rows each (where, again, for that price Airtable offers unlimited tables, though only 5k rows per table, so here Google Tables is cheaper). Perhaps the new pricing means Google is more committed to this as a full product that they won't quickly shut down; maybe once its out of beta, it too will be rolled into perhaps a higher-tiered G Suite plan.
Also, Google Tables is geo-restricted to the US at the moment. The only way to open Google Tables' app outside the US is with a VPN.
At any rate, it's apparent that the software giants today see flexible databases as a core component in the modern office suite.
I can't imagine Google is really ever committed to any products... The longevity of a product like this will be very interesting.
They don't need to make the best product. I would use it if it integrates well with Google ecosystem.
Given the size of their customer base, I'm assuming the pricing & location-exclusions are purposefully prohibitive. The most loyal G Suite users / teams could willing to experiment with this product. As an avid Alphabet fan, I'm very interested in exploring Tables - even if they shut it down later.
Also, I think you're right about the integration between their various offerings (Sheets, Forms, and now Tables). Their core competitive advantage is how they offer convenience within their ecosystem.
If Tables is successful, I could see the next steps being:
1. Axe Tasks (it's too limited)
2. Gcal integrations for projects
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