How do you decide going deeper on email experience vs building an adjacent product?

I'm a happy Superhuman user, and I've always looked at my calendar sidebar hoping it could do more. There are many product adjacencies and I can imagine Superhuman going after other tools like calendars, but also imagine you have still more to bring to email.
How do you prioritize improving the existing product vs going after a new one? What indicators would you be looking at to inform the decision? How will you know you've "made it" (if ever?) with the email product?

rahulvohra's avatar
2 years ago

Hi Antoine! 👋

We are in fact working on much deeper calendar integration right now. That calendar sidebar is about to become a whole lot more awesome, so do stay tuned for that!

It can be tempting to start on new adjacent products, but in my opinion most startups do this too early. It takes considerable time and energy away from the core product in order to get another one off the ground. So in the meantime, we are focussing all our attention on the email product 🙂🙏

1 point

This question is part of an AMA with Rahul Vohra.

View entire AMA with Rahul Vohra.
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