Question

How has Clearbit's pricing evolved over the years?


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maccaw's avatar
a year ago

Short answer, a lot. Long answer:

We started out with an all you can eat plan for $99-$499. This obviously turned out to be a terrible idea. People did not want to pay for APIs they weren't using. It's also way to cheap.

We then moved to annual upfront deals starting at $12k. This worked very well, and our ACV is about $30k now.

5 points
awwstn's avatar
@awwstn (replying to @maccaw )
a year ago

Is $12K still the entry point?

2 points
maccaw's avatar
@maccaw (replying to @awwstn )
a year ago

Yes.

2 points

This question is part of an AMA with Alex MacCaw.

View entire AMA with Alex MacCaw.
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