I have a rather contrarian view on this: I do not believe in product launches! In fact, there was never a point in time when Superhuman publicly launched. 🙃
Instead, I believe in doing a gradual ramp up. This gives you time to constantly improve the product, and to fix areas as they start to break — but before they actually impact customers.
So the question becomes: when does a launch make sense?
I think a launch makes sense if you need any of the 3 "C"s:
I hope this helps! 🙂🙏
This question is part of an AMA with Rahul Vohra.View entire AMA with Rahul Vohra.