I have a rather contrarian view on this: I do not believe in product launches! In fact, there was never a point in time when Superhuman publicly launched. 🙃

Instead, I believe in doing a gradual ramp up. This gives you time to constantly improve the product, and to fix areas as they start to break — but before they actually impact customers.

So the question becomes: when does a launch make sense?

I think a launch makes sense if you need any of the 3 "C"s:

1. You need more customers — launch to get leads
2. You need more candidates — launch to raise your profile
3. You need more capital — launch to get in front of investors

I hope this helps! 🙂🙏