Email marketing, because you own your list.
Unfortunately social media accounts can and do get shut down. (In fact as I’m writing this I’m working on getting the instagram account I just set up for Paperbell re-enabled - have absolutely no idea why it was shut down!)
You can build up 500k likes on Facebook and they can remove that page tomorrow. With emails you have access to the raw data.
Email and social media marketing are wonderful complements to each other, but if I had only one: email.
This question is part of an AMA with Laura Roeder.View entire AMA with Laura Roeder.