IFTTT now has paid plans.

One of the original automation tools, IFTTT has also been typically a simpler alternative to Zapier and other more detailed workflow automation software. IFTTT—which stands for If This Then That—worked exactly like its name. Something would happen in one app—say, you'd get a Gmail email—and then IFTTT would do something in another app—say, sending you a notification in Slack. It started out connecting software, then increasingly focused on connecting Internet of Things devices like Hue lightbulbs, while Zapier and other competitors focused more on the business market.

And now, IFTTT's getting more complicated—with a price tag, too. The new version of IFTTT lets you make 3 workflows for free. After that, you'll need a $9.99/month pro account (though for the first month, you can choose what you pay).

The most interesting thing, though, is that IFTTT workflows now support multiple triggers and actions. You can have IFTTT watch for new things happening in multiple apps, and when they do, have the data do stuff in multiple other apps. IFTTT workflows now can also include conditional logic, code, and more.

It's a more professional version of what until now was more of a personal automation tool.

#IFTTT #Zapier #Things #Gmail
thatbberg's avatar

I'm likely going to play with the Pro plan this weekend.

One interesting thing to note is that while free users can create 3 Applets/automations, it seems like they can still use an unlimited amount as long as they're ones made by IFTTT, a business partner, or a Pro user. It seems to be one of the several apps beginning to make the distinction between those using the app more personally/individually and those that might be using it as builders and makers.

3 points
maguay's avatar
@maguay (replying to @thatbberg )

Ohhh that is interesting @thatbberg. I was wondering how IFTTT partners would feel about the new changes to paid, since in their ecosystem developers pay to add integrations (and especially IoT device companies like Philips Hue would surely want their customers to continue having free access). That's an interesting way to strike a balance.

Also IFTTT seems to only be charging based on the number of workflows you have, not how many times they run—where Zapier's paid plans count both.

Zapier and IFTTT have definitely grown in different directions. They were more similar early on; today IFTTT is largely focused on IoT, where Zapier is primarily focused on business software. But they've got overlap, and especially for prosumer usecases, IFTTT's pricing is attractive!

2 points
thatbberg's avatar
@thatbberg (replying to @thatbberg )

I also think that with the different directions IFTTT and Zapier have gone in terms of integrated apps the past few years, this could be interesting for more advanced automations on the home automation front.

2 points
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