Appointment Reminder was my second software business. I ran it from 2010 until selling it in 2016.
I would have done one thing differently: not started it at all. Peldi from Balsamiq, when I told him my idea, said "Patrick! Do you really want to spend 5 years of your life optimizing the schedules of dentist offices?" I remember, virtually word for word, "Oh God no, that sounds terrible, but it is a great business."
When you're at "Oh God no!" with respect to the business you are starting... do something else!
Two things which I've come to appreciate:
1) Good businesses and bad businesses take approximately the same amount of work.
2) I was so much more productive, and enjoyed life so much more, building things for software people at Starfighter (and then at Stripe) than I was on a per-unit-of-effort basis for AR or my prior businesses. I was also more able to actually summon the effort to work on them versus e.g. playing League of Legends.
This question is part of an AMA with Patrick McKenzie.View entire AMA with Patrick McKenzie.
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