I have a client with the Starter Hubspot package — the way I understand it, if you use it to send email newsletters, it only keeps a web-based version of the email for a year. It doesn't exactly integrate into the client's existing brand or Wordpress site, and I can't control the URL. I know Hubspot does offer web-based "blog/rss newsletters," but only if the client pays the obscene $800/month for the Professional version. Seems ridiculous to pay that much for functionality that is free elsewhere.
What I really want is the functionality of Substack or Ghost, but inside Wordpress, with a good archive which would be accessed on one of the main site pages (therefore supporting SEO), but email integration with the Hubspot lists.
Anyone have experience with this or recommendations?
One idea that comes to mind here is Memberful, a subscription management add-on for WordPress. It lets you build a full email subscription around your WordPress blog, with paid (or free, if you want) email newsletters sent via MailChimp or MailerLite and the archive saved as WordPress posts on your blog. You can also use it to run a podcast from your blog, too.
Then, as far as the HubSpot integration goes, you could do a one-time export of your contacts from HubSpot and add your existing subscribers to Memberful, then could add a Zapier integration to add new HubSpot list members to your MailChimp or MailerLite list automatically (which would sync back to Memberful).
That'd be the closest to Substack, and is what powers Stratechery among other subscription newsletter sites.
Looking for a better way to plan remote meetings across time zones, and keep up with events. What software is doing that best today?