Need a newsletter tool that integrates with Wordpress & Hubspot

I have a client with the Starter Hubspot package — the way I understand it, if you use it to send email newsletters, it only keeps a web-based version of the email for a year. It doesn't exactly integrate into the client's existing brand or Wordpress site, and I can't control the URL. I know Hubspot does offer web-based "blog/rss newsletters," but only if the client pays the obscene $800/month for the Professional version. Seems ridiculous to pay that much for functionality that is free elsewhere.

What I really want is the functionality of Substack or Ghost, but inside Wordpress, with a good archive which would be accessed on one of the main site pages (therefore supporting SEO), but email integration with the Hubspot lists.

Anyone have experience with this or recommendations?

maguay's avatar
almost 2 years ago

One idea that comes to mind here is Memberful, a subscription management add-on for WordPress. It lets you build a full email subscription around your WordPress blog, with paid (or free, if you want) email newsletters sent via MailChimp or MailerLite and the archive saved as WordPress posts on your blog. You can also use it to run a podcast from your blog, too.

Then, as far as the HubSpot integration goes, you could do a one-time export of your contacts from HubSpot and add your existing subscribers to Memberful, then could add a Zapier integration to add new HubSpot list members to your MailChimp or MailerLite list automatically (which would sync back to Memberful).

That'd be the closest to Substack, and is what powers Stratechery among other subscription newsletter sites.

3 points
russellmaxsimon's avatar
@russellmaxsimon (replying to @maguay )
almost 2 years ago

Not sure I understand why the MailChimp or MailerLite list is needed in that workflow — will Zapier not add the new Hubspot subscribers directly to Memberful? (Another tool I found is Newsletter Glue: but they don't have sync with Hubspot yet)

1 point
maguay's avatar
@maguay (replying to @russellmaxsimon )
almost 2 years ago

@russellmaxsimon Memberful actually just manages the subscription side of things, to let you lock down content in WordPress to only be visible to subscribers and to turn newsletters into blog posts and vise versa—and then it relies on a tool like MailChimp or MailerLite to actually send the email messages (and, for example, Ghost does something similar where you’d need to have a Mailgun or Sendgrid account to send newsletters from a self-hosted Ghost blog, using Ghost to manage subscriptions and content and the email service to actually send the messages). If you only wanted to send newsletters and keep the content public on your blog, then you could likely cut Memberful out of the equation and just use a standalone email newsletter tool; Memberful just gives you more of a Substack-style experience.

1 point
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