Question

How did you grow your social media presence?

Was hoping to get some help from the masterminds in this community. I work at Spike—which turns email into simple conversations, so you can work and collaborate seamlessly with clients and team members.

We have experienced wonderful organic growth. Many of our users find Spike by worth of mouth, while most come because they're looking for a better or more intuitive way to email, are tired of Slack, or tired of jumping between so many different work apps. Now, I would love to expand that with broad conversations via social media.

I would love to know:

What has worked well for you for growing your online social presence, in a natural way? Doesn't matter if its B2B, B2C, B2B2C etc.

Mentioned
#Spike #Social Media #Capiche
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davidkylechoe's avatar
a year ago

This may seem really elementary, but after doing months of things like cold outreach on LinkedIn, content creation, and even paid, I've found DMing folks on Twitter to be the best way to grow the following.

Establishing some sort of connection there, taking it offline, then coming back to the platform and reengaging consistently.

2 points
maguay's avatar
@maguay (replying to @davidkylechoe )
a year ago

That's super interesting. Are you cold DMing people, and then find that they tend to follow you afterwords, or are your DMing new followers to build more direct engagement?

2 points
davidkylechoe's avatar
@davidkylechoe (replying to @maguay )
a year ago

The former. Usually I'll give folks a follow that I genuinely want to follow then send them a DM a few days after.

1 point
maguay's avatar
a year ago

The tiniest Twitter trick I've found is is tagged Twitter threads. Essentially, when I have someone on my podcast, or write an essay that quotes people or mentions products, I'll Tweet the key takeaways and quotes in a Twitter thread, tagging the people and products mentioned. Those Tweets are far more likely to then get liked and/or retweeted by the accounts mentioned, and thus are more likely to be seen by their fans where they might also like the Tweet and hopefully follow our account. It's not a fast way to grow a following by any means, but it's definitely worked better than simply Tweeting without tagging.

Another similar one for Capiche has been, when people Tweet questions or problems they're having with software, if someone has already had a similar question and gotten answers in the Capiche community, I'll reply and share that thread. It gets that person an answer quickly—and hopefully turns them and others with that same question into fans.

On Instagram, one I've seen work (for more lifestyle brands) is finding people who are posting pictures of things related to the category your business is in and liking their photo (and potentially commenting on it, just praising their photo, never mentioning your brand itself). Takes a lot of time, but has a reasonably high conversation rate to getting those people to then follow your account.

This is something I need to get better at, though, so interested to see what other tips folks share!

2 points
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