As a start-up we want to keep out tech stack simple and avoid introducing too many tools today. But we also want to make sure we choose apps that can scale with us.
We are a product-let SaaS app focused on DTC ecommerce brands. We're starting to build our customer-facing tech stack across our product, sales and marketing funnel. We have no legacy decisions to wrestle with. What are the must-haves in our tech stack, given our maturity?
@Brian_pagemunk Curious to start: What sales tools are you using today, and are there any product or marketing focused tools you're considering using? Also, marketing especially can be quite broad—is there any specific marketing angle where you're looking for tools? (e.g. my recommendations for SEO/content-focused marketing tools would be different than those for ad-driven marketing).
Then, here are some earlier discussions about stacks that might fit in:
Hey Brian, good to see you here! Here's my detailed response:
I am a huge proponent of CDPs -- so much so that I wrote a guide explaining what their core value is.
Regarding customer engagement, I can highly recommend CustomerIO for emails and GetUserflow for in-app experiences.
Userlist is also a lighter, more affordable version of CustomerIO and is well-built.
Intercom is obviously great too but tends to become very complicated. Their new Series builder is actually quite powerful and lets you orchestrate omnichannel campaigns (email and in-app).
For product analytics, both Mixpanel and Amplitude are great. I personally like Mixpanel's UI better but Amplitude is known to be more powerful (and expensive). Mixpanel is the underdog here and has really upped its shipping cadence.
Happy to answer any further queries!
Our current sales process is a very barebones: when a lead completes a form on our website, we send them an automatic email. When the lead responds, we use Front to assign the threads to each other...
Ever been frustrated learning how to use a new piece of software because of all the options and not sure where to start? Is there any software that can switch to a "beginners" mode? Meaning, hide...
Sometimes you need a new app—and there's nothing that exactly fits the need. That's part of what's made tools like Notion so popular, since you can customize them and build new tools that fit what ...