I'm asking from a frustrated not-a-marketer perspective.
Are there any app store pages that really sing to you?
Also, do you look on desktop, iPad or Phone?
For historical embarrassment reasons, I'm putting the current Touchgram v1.2.5 pages up below - with the coming v1.3 I'm planning to redo them and add an app preview video or two.
I knew the iA Writer App Store page was well done, and so just went through and checked some of my favorite apps on the App Store to see how they’re promoting their products.
A number of apps (including design tools like Procreate and Affinity Photo) simply include standard screenshots of their products. But it seems like the most common trend now is having a smaller screenshot with a background color and copy that introduces something about your app.
iA Writer does it perhaps the most creatively, with images that together showcase the app, almost like Instagram photos that are designed to be seen on a profile together instead of individually. The core focus in the first three screenshots is on the app’s design and quotes from press about it—and then the next screenshots actually showcase features.
Amazon does a clever job with their images using the in-photo copy to emphasize something Apple’s approval process might ban from the text: Mentioning where to actually buy Kindle books. It also does a good job showing the core features that make the Kindle app different from other book apps, namely syncing between devices and Audiable integration.
For another reading app, Ulysses does a beautiful job showing the app along with describing the features—though their push to have every title read similarly makes it slightly confusing.
Things does something similar, this time using the same gradient to brand their screenshots the same as their logo, and showing things that are harder to screenshot including dragging-and-dropping tasks.
I just came across Delphia today and was really impressed with their screens:
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