Question

What are your favorite app store pages and why?

I'm asking from a frustrated not-a-marketer perspective.

Are there any app store pages that really sing to you?

Also, do you look on desktop, iPad or Phone?

For historical embarrassment reasons, I'm putting the current Touchgram v1.2.5 pages up below - with the coming v1.3 I'm planning to redo them and add an app preview video or two.

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#Marketing #Design
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maguay's avatar
a year ago

I knew the iA Writer App Store page was well done, and so just went through and checked some of my favorite apps on the App Store to see how they’re promoting their products.

A number of apps (including design tools like Procreate and Affinity Photo) simply include standard screenshots of their products. But it seems like the most common trend now is having a smaller screenshot with a background color and copy that introduces something about your app.

iA Writer App Store Screenshot

iA Writer does it perhaps the most creatively, with images that together showcase the app, almost like Instagram photos that are designed to be seen on a profile together instead of individually. The core focus in the first three screenshots is on the app’s design and quotes from press about it—and then the next screenshots actually showcase features.

Kindle app iOS screenshot

Amazon does a clever job with their images using the in-photo copy to emphasize something Apple’s approval process might ban from the text: Mentioning where to actually buy Kindle books. It also does a good job showing the core features that make the Kindle app different from other book apps, namely syncing between devices and Audiable integration.

Ulysses iOS app store Screenshot

For another reading app, Ulysses does a beautiful job showing the app along with describing the features—though their push to have every title read similarly makes it slightly confusing.

Things 3 iOS App Store screenshot

Things does something similar, this time using the same gradient to brand their screenshots the same as their logo, and showing things that are harder to screenshot including dragging-and-dropping tasks.

3 points
AndyDentPerth's avatar
@AndyDentPerth (replying to @maguay )
a year ago

Great examples, thanks @maguay
T he Kindle one is the first I've seen where there are two phone frames in a single screenshot. I just need to finish a couple of features in v1.3.0 and can submit it with totally new artwork!

1 point
maguay's avatar
@maguay (replying to @AndyDentPerth )
a year ago

Haha yeah these are all veering quite far from being strict screnshots but they do a good job at marketing the products!

1 point
AndyDentPerth's avatar
@AndyDentPerth (replying to @maguay )
a year ago

The precise wording of the App Store Connect Help is:

You use screenshots and app previews to visually communicate your app’s user experience through images or a short video captured from your app that will display on your App Store product page.

1 point
maguay's avatar
@maguay (replying to @AndyDentPerth )
a year ago

Ahhh and App Previews these are indeed. Fits perfectly then.

Video is an interesting one: You see it often on App Store game listings, and more creative tools, but I'm struggling to think of productivity apps that have used video in unique ways in their App Store listing. That may be an opportunity too.

2 points
awwstn's avatar
a year ago

I just came across Delphia today and was really impressed with their screens:
cleanshot-2020-07-09-at-1145002x.png

2 points
AndyDentPerth's avatar
@AndyDentPerth (replying to @awwstn )
a year ago

Just saw this on BetaList. Serendip really indulging in that callout blocks style of going outside the frame!

serendip

2 points
AndyDentPerth's avatar
@AndyDentPerth (replying to @awwstn )
a year ago

Thanks @awwstn, that's interesting in that the first one violates Apple's guidelines that you have to show a device (or part of) in every screen. I like their callout approach too.

1 point
awwstn's avatar
@awwstn (replying to @AndyDentPerth )
a year ago

ah, didn't know about that rule. IA Writer seems to bending that a tad above too. I think I'm a sucker for huge text

2 points
AndyDentPerth's avatar
@AndyDentPerth (replying to @awwstn )
a year ago

Absolutely, am going to rock the store with plenty of huge text with the touchme.me pivot and all-new screens.

1 point
AndyDentPerth's avatar
@AndyDentPerth (replying to @awwstn )
a year ago

Well, I have to retract it - I'm certain that Apple had a rule about requiring devices in frame but haven't managed to find it. Anecdotally, asking in a local iOS Dev slack, one guy said he got pinged because he had the wrong frame for the photo size.

So, when you do show devices, you might need to show the 5.5" iPhone 8 Plus but the 6.5" will need to have the notched frame of an iPhone XS Max.
Thankfully, for a lean developer, you can do all that from simulators and don't need to own devices!

1 point
AndyDentPerth's avatar
a year ago

touchgram-v125-appstore.png

1 point
AndyDentPerth's avatar
a year ago

touchgram-v125-appstore-imessage-shots.png

1 point
AndyDentPerth's avatar
a year ago

touchgram-v125-appstore-imessage-shots.png

1 point
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