Video editing tools either seem to be too basic (where in iMovie you can't move text around the video easily) or too complicated and expensive (where Adobe Premiere feels like you need a degree in videography and a production team).
When you're making videos for your company—product demos, screencasts, conference recordings, and more—what are your favorite tools to edit videos? Any hidden gems that make it easier and cheaper to edit and annotate video?
Oh my, I know so many… I should really start a database to keep track of all the different ones. Top of my mind:
There's some others but I can't remember them at the moment…
Trash (trash.app) strikes a nice balance between human design +AI editing and is great for short sizzles.
Wow what a name!
Somehow I bet I've already seen Instagram stories edited with that app; their style looks familiar. Thanks for sharing!
My favorite video editing software that is the perfect combination between, price, ease of use, and functionality is Filmora 9. It has an one time fee of only $60 and it allows you to do almost everything that the majority of people will ever need to do. And though it is a bit harder to learn than iMovie, it's extremely easy compared to the likes of Premiere Pro.
Hands down, Frame.io. Incredible collab tools and super quick—sits on top of and plays nice with Premiere Pro and Final Cut.
Frame.io looks like the InVision of video apps. That'd be awesome for collaborative video workflows.
Ah cool, that might be a nice step up from iMovie.
How well does it handle adding free-form text to videos—basically to turn a video into a PowerPoint presentation of sorts?
It works very well at adding all types of text to the video almost no limitations when it comes to fonts, size, and location. Only thing that I don't like about it is it's lack of a keyframe feature so you are stuck using the preset motions.
In my opinion, you can't beat FCPX. If you're new to video editing, and you're going to spend any amount of time learning an NLE, make it FCPX. It's by far the best mental model for video data organization and visual storytelling that I've ever used. And it's currently free for 90 days.
LumaFusion is a fantastic, if somewhat limited, iPadOS video editor. The biggest headaches are around getting data into your projects, but that's an Apple issue for now. They recently introduced FCPX XML export which allows you to start projects on iPad (think cataloging clips or assembling a rough cut) and then export to XML and finishing on your Mac. LumaFusion is the gold standard for mobile editing software, and likely to remain that way until Apple decides to bring FCPX to iPadOS.
Frame.io seems impossible to live without if you're doing any form of collaboration on your video work. Fast, reliable, invisible tool that solves what was previously the most difficult part of video collaboration.
https://www.headliner.app/ is a fantastic tool for building audiograms or other short videos for social promo. Built in captioning and design tools, I could not imagine promoting podcasts and videos without this tool.
I like Camtasia to create screencasts. I often use VisMe.com to create slide decks and infographics to talk through on the videos.
I still use iMovie to cut/edit things together. I tried Adobe and the learning curve was too steep for the amount of time I have.
Oh wow, Camtasia takes me back—used to use its companion app SnagIt to take screenshots years ago, and Jing was likely the first screen recorder tool I used. Neat to see they're still going strong.
Visme looks really nice! So it lets you record audio on top of a slide deck and then export the whole thing as a video?
iMovie definitely makes trimming video and splicing things together easy, and cutting audio out of clips. Their text annotations feature is far too basic, otherwise I wouldn't be looking for something different.
As always my fav. choice depends on criteria. OBS (opensource streaming and video editing platform). For the mobile platform simple tools like Kinemaster.
We're currently experimenting with Lumen5 and doing so at some decent scale. There is an opportunity to take the final output, import into Final Cut (or latest iMovie, which is actually pretty decent) and add more polished bumpers and finish.
I think the problem is with these automatic tools is that they can often look exactly the same- by adding some custom work at the beginning and the end, it breaks the users' monotony.
I mostly use Adobe Premiere on my Mac, but I guess you are interested in mobile editing. Then I'd recommend LumaFusion https://apps.apple.com/us/app/lumafusion/id1062022008.
It has a lot of functions for a mobile editing app. And it works on iPhone and iPad. You will have some time to figure out how it works, but it overall it is great.
Actually was looking for a Mac program—though fascinated with trying out some of these iOS apps. Might be the new direction I was wanting.
For a Mac there is Davinci Resolve from Blackmagic https://www.blackmagicdesign.com/products/davinciresolve/
I didn't use it myself but my editor friends say it is very good. You know I think I will try it also :)
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Do you use any mobile/tablet apps?
Such a great list! Our friends have been doing some presentations and videos on Zoom calls during quarantine, and yesterday my wife (@ADPetersmith) used Adobe Premier Rush to edit a quick video. It was super impressive...way more intuitive than Premier Pro but still offers most of the commonly used functionality.
@ADPetersmith, what did you think of it?
Those are all awesome find, thanks for sharing! Rotato especially looks unique for demo videos.