Video editing tools either seem to be too basic (where in iMovie you can't move text around the video easily) or too complicated and expensive (where Adobe Premiere feels like you need a degree in videography and a production team).
When you're making videos for your company—product demos, screencasts, conference recordings, and more—what are your favorite tools to edit videos? Any hidden gems that make it easier and cheaper to edit and annotate video?
Oh my, I know so many… I should really start a database to keep track of all the different ones. Top of my mind:
There's some others but I can't remember them at the moment…
My favorite video editing software that is the perfect combination between, price, ease of use, and functionality is Filmora 9. It has an one time fee of only $60 and it allows you to do almost everything that the majority of people will ever need to do. And though it is a bit harder to learn than iMovie, it's extremely easy compared to the likes of Premiere Pro.
In my opinion, you can't beat FCPX. If you're new to video editing, and you're going to spend any amount of time learning an NLE, make it FCPX. It's by far the best mental model for video data organization and visual storytelling that I've ever used. And it's currently free for 90 days.
LumaFusion is a fantastic, if somewhat limited, iPadOS video editor. The biggest headaches are around getting data into your projects, but that's an Apple issue for now. They recently introduced FCPX XML export which allows you to start projects on iPad (think cataloging clips or assembling a rough cut) and then export to XML and finishing on your Mac. LumaFusion is the gold standard for mobile editing software, and likely to remain that way until Apple decides to bring FCPX to iPadOS.
Frame.io seems impossible to live without if you're doing any form of collaboration on your video work. Fast, reliable, invisible tool that solves what was previously the most difficult part of video collaboration.
https://www.headliner.app/ is a fantastic tool for building audiograms or other short videos for social promo. Built in captioning and design tools, I could not imagine promoting podcasts and videos without this tool.
I like Camtasia to create screencasts. I often use VisMe.com to create slide decks and infographics to talk through on the videos.
I still use iMovie to cut/edit things together. I tried Adobe and the learning curve was too steep for the amount of time I have.
As always my fav. choice depends on criteria. OBS (opensource streaming and video editing platform). For the mobile platform simple tools like Kinemaster.
We're currently experimenting with Lumen5 and doing so at some decent scale. There is an opportunity to take the final output, import into Final Cut (or latest iMovie, which is actually pretty decent) and add more polished bumpers and finish.
I think the problem is with these automatic tools is that they can often look exactly the same- by adding some custom work at the beginning and the end, it breaks the users' monotony.
I mostly use Adobe Premiere on my Mac, but I guess you are interested in mobile editing. Then I'd recommend LumaFusion https://apps.apple.com/us/app/lumafusion/id1062022008.
It has a lot of functions for a mobile editing app. And it works on iPhone and iPad. You will have some time to figure out how it works, but it overall it is great.
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