Focus on being cash-flow positive. Do whatever you can possibly do to make sure you have enough capital to survive. That means doing things you might be very uncomfortable doing such as laying people off, cutting people's salaries, negotiating with vendors, reducing R&D spend and anything else that you might not normally consider doing during the good times.
Basically, just about everyone is forced to evaluate their current investments into their businesses and determine how best to conserve cash versus spend it.
This question is part of an AMA with Hiten Shah.View entire AMA with Hiten Shah.