What do you say to investors who pushback because they don't want to fund a product that requires a behavior change?

Superhuman pushes against universal inbox norms and even excludes users who don't fit their mold. Early on in fundraising we heard from investors that our product will require behavior change and that was too risky for them.

rahulvohra's avatar
almost 3 years ago

Hi Justin! ๐Ÿ‘‹

I think the nuance is in what kind of behavior needs to change.

Superhuman does indeed push back against many inbox conventions. But there are 1 billion professionals in the world, and on average we spend 3 hours a day just reading and writing email!

In other words, Superhuman has high technology risk (it was and is hard to build) but low market risk (people already do tons of email and generally hate how it feels without Superhuman).

Are you asking users to add something to their day that they don't already do? Or is it a new type of experience that does not substitute a previous product? IMHO both of these are really hard behavior changes, and I try to avoid them myself both as an entrepreneur and also as an angel investor.

I hope this is helpful! ๐Ÿ™‚๐Ÿ™

1 point

This question is part of an AMA with Rahul Vohra.

View entire AMA with Rahul Vohra.
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