Mixpanel, Amplitude and several others are more for B2C use cases. Coz of this, account level (usage at the company level) grouping is either very tough OR available only at their enterprise-level packages.
I recommend Cacti. It's an open source product that won't leave you stuck with a vendor-lockin solution.
Looks like Pendo and FullStory are the right answers here. Very expensive for startups. Somebody should copy, paste these startups and sell it for something that is more digestible for startups.
I'm not aware of any alternatives that have the same level of support and functionality- we ended up going with Amplitude and got the Account add-on. It's been working well so far.
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