Question
What is the best B2B product usage analytics solution?
Mixpanel, Amplitude and several others are more for B2C use cases. Coz of this, account level (usage at the company level) grouping is either very tough OR available only at their enterprise-level packages.
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I recommend Cacti. It's an open source product that won't leave you stuck with a vendor-lockin solution.
Looks like Pendo and FullStory are the right answers here. Very expensive for startups. Somebody should copy, paste these startups and sell it for something that is more digestible for startups.
One thing that can help with both of these products is their startup discounts. FullStory offers its first year free for basic usage through Segment's startup discount bundle, and then offers a $2k/yr startup plan after that (more details in Capiche's roundup of startup discounts). Pendo recently launched a startup program for series A or earlier startups, though they don't list the pricing.
I think Pendo's startup plan is also expensive. It is an amazing product, but might be overkill for startups. We don't have the kind of resources to sit down and configure the whole thing or build dashboards and reports on each event.
I will check out FullStory offer.
If you have an early enterprise product with less than 5 paying accounts you should check out Microsoft Clarity (https://clarity.microsoft.com/) it's like Fullstory, but free
Once you start needing to get more sophisiticated in measuring your accounts activity and product usage you want to introduce an event-based data visualization tool, like Amplitude or Mixpanel, but for account-level metrics, you'll have to move to a paid plan right away.
For out-of-the-box opinionated reports, you can also connect your Segment account June (https://june.so) and get reports on your active accounts, churning accounts, and their retention. You can think about June as something like Chartmogul or Baremetrics for your product usage data.
Disclaimer I'm the founder of June
@rarjunpillai have been trying to answer the same for our use case, have reached out to MixPanel and Amplitude for the same. Waiting for revert back
As per my understanding having worked on Google Analytics and MixPanel both are pretty powerful and quite pocket-friendly.Mixpanel offers a 1 year free service similar to the one mentioned FullStack we have been using it serves all other metrics pretty well except for the one you mentioned so far for us
Sure, you can run on own as well. Feature wise Countly is more like a complete product for product/marketing/devops and customer experience people, where other solutions are mostly for analytics and (sometimes) for marketing purposes.
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Is that cacti.net, or something else?