Question

What is the best B2B product usage analytics solution?

Mixpanel, Amplitude and several others are more for B2C use cases. Coz of this, account level (usage at the company level) grouping is either very tough OR available only at their enterprise-level packages.

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#Mixpanel #Amplitude Analytics #Analytics #Data #Segment #Baremetrics
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moerderin's avatar
2 years ago

I recommend Cacti. It's an open source product that won't leave you stuck with a vendor-lockin solution.

3 points
maguay's avatar
@maguay (replying to @moerderin )
2 years ago

Is that cacti.net, or something else?

3 points
rarjunpillai's avatar
2 years ago

Looks like Pendo and FullStory are the right answers here. Very expensive for startups. Somebody should copy, paste these startups and sell it for something that is more digestible for startups.

2 points
maguay's avatar
@maguay (replying to @rarjunpillai )
2 years ago

One thing that can help with both of these products is their startup discounts. FullStory offers its first year free for basic usage through Segment's startup discount bundle, and then offers a $2k/yr startup plan after that (more details in Capiche's roundup of startup discounts). Pendo recently launched a startup program for series A or earlier startups, though they don't list the pricing.

2 points
rarjunpillai's avatar
@rarjunpillai (replying to @maguay )
2 years ago

I think Pendo's startup plan is also expensive. It is an amazing product, but might be overkill for startups. We don't have the kind of resources to sit down and configure the whole thing or build dashboards and reports on each event.

I will check out FullStory offer.

1 point
pfista's avatar
2 years ago

I'm not aware of any alternatives that have the same level of support and functionality- we ended up going with Amplitude and got the Account add-on. It's been working well so far.

2 points
ferruccio's avatar
11 months ago

If you have an early enterprise product with less than 5 paying accounts you should check out Microsoft Clarity (https://clarity.microsoft.com/) it's like Fullstory, but free

Once you start needing to get more sophisiticated in measuring your accounts activity and product usage you want to introduce an event-based data visualization tool, like Amplitude or Mixpanel, but for account-level metrics, you'll have to move to a paid plan right away.

For out-of-the-box opinionated reports, you can also connect your Segment account June (https://june.so) and get reports on your active accounts, churning accounts, and their retention. You can think about June as something like Chartmogul or Baremetrics for your product usage data.

Disclaimer I'm the founder of June

1 point
thejain's avatar
8 months ago

@rarjunpillai have been trying to answer the same for our use case, have reached out to MixPanel and Amplitude for the same. Waiting for revert back
As per my understanding having worked on Google Analytics and MixPanel both are pretty powerful and quite pocket-friendly.Mixpanel offers a 1 year free service similar to the one mentioned FullStack we have been using it serves all other metrics pretty well except for the one you mentioned so far for us

1 point
steed's avatar
2 years ago

I recommend Baremetrics for Saas.

1 point
rarjunpillai's avatar
@rarjunpillai (replying to @steed )
2 years ago

This is more for revenue analytics. I'm looking for product usage or customer success based data

2 points
steed's avatar
@steed (replying to @rarjunpillai )
2 years ago

You can try smartlook.com it good to screen record and build funnel

2 points
Cetin's avatar
almost 2 years ago

I recommend Countly, a fully featured product analytics platform. Countly has a customer success team also, and prices start at acceptable levels compared to other expensive options out there.

1 point
maguay's avatar
@maguay (replying to @Cetin )
almost 2 years ago

Oh interesting, looks like it's got an open source version to run on your own, too. Feature-wise, how have you found Countly versus other analytics tools?

1 point
Cetin's avatar
@Cetin (replying to @maguay )
almost 2 years ago

Sure, you can run on own as well. Feature wise Countly is more like a complete product for product/marketing/devops and customer experience people, where other solutions are mostly for analytics and (sometimes) for marketing purposes.

1 point
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