What is the story behind the inception of Hey?

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What is the story behind the inception of Hey?

Curious to know how it all started... was there some inflection point that made the Basecamp team decide to build a new email product?

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#Basecamp #Basecamp #Hey

@jasonfried

2 years ago

TBH, I don't have the energy right now to write that one up, but I will at some point! Soon Jonas, our design lead, will be sharing some of the early design directions on our blog at 37svn.com. That'll be fun to look at.

This question is part of an AMA with Jason Fried.

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What is the story behind the inception of Hey?

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