Question

What is your favourite way to send drip campaigns?

We are a small bootstrapped SaaS company (https://www.kaapi.team/) and we want to setup automatic emails to new users based on a few criteria e.g.

  • To -- > New admins, signup confirmation email
  • To -- > New employees in that team, signup confirmation email
  • To -- > New admins who install the app, but dont setup their team etc
Mentioned
#Transactional Email #Email #Email Marketing #HubSpot #Customer.io #Mailchimp #Segment #ConvertKit #around #Intercom #Capiche
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maguay's avatar
2 months ago

Depending on your product, the best route for account emails (account confirmation, password reset, that type of thing) may be to send them internally directly from your product, via something like Sendgrid or AWS SES.

Beyond that, we use Customer.io at Capiche to send all of our onboarding and notification emails. Onboarding is the easiest—new members get added to Customer.io, and we send them a series of emails, switching emails or drip sequences when specific events (sent via Segment) come into Customer.io. We then also send all notification events via Segment to Customer.io, and send the notification emails there. And when we have new marketing campaigns around new features and more, we queue those through Customer.io as well, triggered typically based on user attributes that we'd stored in profiles.

The benefit to using Customer.io for those (vs. building the emails and sending them in our product) is it's easier to maintain the emails, update the design, and send to specific audiences without needing to build out custom code. Customer.io's logic and workflows aren't the most detailed, but they get the job done.

Some other discussions to check out with drip email app suggestions:

  • The What is your marketing stack? discussion got a bunch of drip email tool recommendations, including Sendgrid (which we're using its API to send emails directly from our product), MailChimp (which we use for newsletters, but its drip features aren't quite as advanced), ConvertKit (the drip tool I'm most curious to try out next time I'm starting from scratch), Outreach, Customer.io, SendinBlue, Mixmax, and Autopilot.
  • This discussion about migrating off Intercom included recommendations for both Customer.io and Vero for drip emails.
5 points
siddxxvii's avatar
@siddxxvii (replying to @maguay )
2 months ago

This is super descriptive, i was looking for something like this. Thanks @maguay

2 points
maguay's avatar
@maguay (replying to @siddxxvii )
2 months ago

Yay glad to help!

1 point
adityarao310's avatar
@adityarao310 (replying to @maguay )
2 months ago

Wow super helpful. Have made a note of this!

1 point
adityarao310's avatar
@adityarao310 (replying to @adityarao310 )
2 months ago

So email to customer post signing up is via SES?

1 point
maguay's avatar
@maguay (replying to @adityarao310 )
2 months ago

We're using Sendgrid to send emails, so that's how our signup confirmation emails get sent. But yeah, SES could do the job similarly.

1 point
Pr33tish's avatar
2 months ago

Transactional emails: Definitely recommend SendGrid. Powering the backend to send emails via SES is yet another great alternative (quite cost-effective).

Drip campaign: Well, you could do that with Intercom to start off. Easy to sync user properties and event data; based on that you can design email sequences. For example, one property could be "installed app" and the other could be "team invitation". Then, you can create rules based on the property data and create campaigns. There have been horror stories of Intercom through because of pricing (https://news.ycombinator.com/item?id=19114169).

High volume newsletters: Check out sendy.co -- requires a one-time purchase of the software and can be configured with SES.

3 points
maguay's avatar
@maguay (replying to @Pr33tish )
2 months ago

Sendy seems pretty awesome. Have you found it easy to run and maintain?

1 point
Pr33tish's avatar
@Pr33tish (replying to @maguay )
2 months ago

It needs to be set up via SES which can be tricky if someone is not tech-savvy. There are some good tutorials as well for DIY configuration.

Once set up, it runs smoothly and pretty easy to maintain as well. I would recommend a dedicated IP and warming up slowly.

1 point
robby's avatar
2 months ago

Try HubSpot or Zoho.

1 point
andy4040's avatar
2 months ago

mailchimp is the best starter

1 point
Pippen88's avatar
a month ago

Look into Active Campaign. I've been using them an I totally swear by it for automation and also being a bit pocket friendly.

1 point
iCanAutomate's avatar

I cannot recommend Customer.io enough. However, if you're looking for a budget-friendly option with more marketing features, don't look beyond ActiveCampaign!

1 point
maguay's avatar
@maguay (replying to @iCanAutomate )
13d

We just consolidated everything into Customer.io—and while it still has its limitations and annoyances (the one that bugs me the most is that you have to click Save after doing anything in the app), it overall is a great platform.

2 points
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