Question
What is your marketing stack?
Mentioned
#Email Marketing #Marketing #Airtable #Customer.io #Front #Grammarly #HubSpot #Intercom #Mailchimp #Pipedrive #Quip #Segment #SendGrid #Typeform #Zapier #Zoom #Ahrefs #Basecamp #Buffer #Clearbit #ConvertKit #FullStory #Hotjar #Loom #Amazon AWS #Google Workspace #WordPress #Ghost #Wix #Outreach #Salesforce #Atrium #MadKudu #Tray.io #Webflow #ContentfulShare
Surprise! We use HubSpot
Marketing: HubSpot Marketing Hub
Sales: HubSpot Sales Hub
CRM: HubSpot CRM
Service: HubSpot Service Hub
Website/CMS: HubSpot CMS
Conversations/Chat: HubSpot Conversations
CDN: CloudFlare
Disclosure: I'm answering as co-founder/CTO of HubSpot, so it should not be surprising that we're using HubSpot.
Inside’s Stack includes...
Email marketing: Sendgrid primarily // mailchimp sometimes
Drip campaigns: Sendgrid
Analytics: Google Analytics
Data: Clearbit
Live chat: FrontApp // testing Qualified
Attribution: n/a
CRM: Custom
Site/Content Hosting: AWS
CDN: AWS
Mailchimp, Intercom, Zapier, Pipedrive
Email Marketing: MailChimp but shifting to mailerlite
Drip Campaigns: Mailchimp automation
Analytics: Google Analytics
Data: Zapier workflow that looks them up
Live chat: Intercom / ChatFuel
CRM: Pipedrive
Site/Content Hosting: Wordpress
Misc: Zapier to connect everything
Cool! Had never heard of Mailerlite or Chatfuel.
We heard from a lot of clients that Mailchimp was too expensive for just a few follow ups.
So found another tool to work into our automations for clients. Seems pretty good so far!
Content marketing stack
SEO: Ahrefs and Google Adwords Keyword Planner for idea research
Content Creation: Google Docs for collaborative edits, Grammarly (free version is good for a sanity check) for an extra set of eyes on content
CMS: I've used in-house CMS at several companies, otherwise WordPress, Kirby, and Ghost are all great options
Social: Buffer to queue posts or Zapier to automatically post, Tweetdeck to monitor Twitter about topics
Email: MailChimp to share posts in email newsletters; Customer.io for onboarding email drips. Both apps can be used for both purposes, but they're each best at one purpose.
Outreach: Zapier to send personal emails sharing content with others or doing outreach for content research, with Google Sheets as a contact list/CRM
Analytics: Google Analytics to see what content got the most traffic, Ahrefs to watch how content ranks in search, Hotjar and FullStory to learn how users interact on the pages and where to optimize
Forms: Typeform for surveys or interactive elements
The New Standard's Digital Marketing Tech Stack
Email Marketing: MailChimp, Hubspot Marketing
Social Media: Buffer Publish, Buffer Reply
Analytics: Google Analytics
Live Chat / Sequencing: Hubspot Sales
CRM: Hubspot
SEO: SEM Rush
Surveys: Typeform
Site/Content Hosting: Wordpress, Wix, WPEngine
Project Mgmt / Team Collaboration: Basecamp
Video: Zoom (calls), Loom (webinars)
With Wix, do you use it primarily for landing pages and temporary sites, or do you run production websites in it?
I use it primarily for landing pages and temp sites / setting up a launch pad site. If you want to get things up and running to get an MVP set up going, it’s great. For production and long term growth, not so much.
Quip, WordPress, ConvertKit, Buffer, Airtable, and Ahrefs
Quip for writing/editing
WordPress + wpengine
ConvertKit
Buffer
Airtable for content cal and CRM
Ahrefs and Google Analytics
Very cool. I need to give it a try! Love the story behind the app.
Mailchimp, Customer.io, AWS, + more
Email marketing: Mailchimp, Customer.io
Drip campaigns: Sendgrid, Customer.io
Analytics: Amplitude, FullStory
Data: Segment, Clearbit
Live chat: n/a
Attribution: n/a
CRM: Customer.io
SEO: RankScience, AHrefs
Site/Content Hosting: AWS
CDN: AWS
At LAUNCH we use these:
Email Marketing: MailChimp, Autopilot
Drip Campaigns: Outreach, MixMax, Autopilot
Analytics: Google Analytics
Data: LeadIQ, Clearbit
Live chat: Intercom (only use during our big event months)
Attribution: n/a
CRM: Hubspot
SEO: SEM Rush
Site/Content Hosting: Squarespace, Webflow, Wordpress
Ohh interesting, could be a way to consolidate tools. Have you used autopilot's live chat, and did it generally work as well as competitors?
Thinking about it, it actually isn't a live chat. It's more of a proactive chat message that directs a user to a help desk or to submit their email via a form submission.
Ahhh cool, so an Intercom-style popover to gather leads that's then routed to standard email support.
Autopilot looks really interesting. What do you use it for?
Mailjet, Google Analytics, Crisp, Zapier, Pipedrive, Webflow
Email Marketing: Sendinblue
Drip Campaigns: Sendinblue automation
Analytics: Google Analytics
Data: Zapier workflow
Live chat: Crisp
CRM: Pipedrive
Site/Content Hosting: Webflow
Misc: Zapier to connect everything
Stack for most client sites
- Email marketing: Mailchimp, Mailgun
- CRM: Back and forth between Trello and Hubspot.
- SEO / Analytics: Depending on the site, Google Analytics or Fathom Analytics (Fathom is nicer, but less data-driven)
- Site / content hosting: preference now is a Linode setup managed with Laravel Forge, but for some Wordpress clients, Flywheel, Kinsta, or WPEngine
Wow didn't realize there were so many managed WordPress services today.
I haven't used Fathom before. Looks like the spiritual successor to Mint analytics (which wow, that's an app I hadn't thought of in a while).
So. Many. Managed. WordPress. Services.
Fathom is good, but simple. Most people don't have simple needs, but for those that do, it's a nice solution.
Motion, Appsflyer, Sketch, RevenueCat
Motion and Sketch for creating ads.
Appsflyer for attribution and measurement of Facebook ad performance.
RevenueCat for logging revenue data to Appsflyer and Facebook.
Full growth stack – end-to-end
Note: I work at Clearbit, so unsurprisingly you'll see a lot of Clearbit products listed :)
Conversion (website + in-app) :
- Clearbit Persoanlization (X)
- Contentful
- Webflow
- Sinatra (ruby)
- Clearbit Reveal
- Fullstory
- Hotjar
Marketing automation (messaging):
- Customer.io
- Tray.io
Sales + Success automation:
- Salesforce
- Outreach
- Zendesk
Demand Gen:
- Clearbit Advertising (X)
- Facebook, Google, Nextroll, Twitter, Linkedin ads
- Outreach
- Clearbit Sales Alerts (X)
- Clearbit Prospector
Data, ETL, and Analytics:
- Segment
- Census
- Amplitude
- DBT
- Mode
- Snowflake
- MadKudu (Lead Scoring)
- Atrium (Sales Reporting)
- Clearbit Enrichment
Ohhh neat to see you're using Contentful—I've looked at it a number of times but never used it in production. Are you using that as your full CMS? Does it power your landing page/UX/in-app copy along with your blog and other longform content pages?
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Love it. Now I'm wondering when HubSpot will build a CDN—or what next products you'll need and build 😉