Question

What is your marketing stack?

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dharmesh's avatar
8 months ago
Surprise! We use HubSpot

Marketing: HubSpot Marketing Hub
Sales: HubSpot Sales Hub
CRM: HubSpot CRM
Service: HubSpot Service Hub
Website/CMS: HubSpot CMS
Conversations/Chat: HubSpot Conversations
CDN: CloudFlare

Disclosure: I'm answering as co-founder/CTO of HubSpot, so it should not be surprising that we're using HubSpot.

13 points
maguay's avatar
@maguay (replying to @dharmesh )
8 months ago

Love it. Now I'm wondering when HubSpot will build a CDN—or what next products you'll need and build 😉

1 point
KSchricks's avatar
9 months ago
Inside’s Stack includes...

Email marketing: Sendgrid primarily // mailchimp sometimes

Drip campaigns: Sendgrid

Analytics: Google Analytics

Data: Clearbit

Live chat: FrontApp // testing Qualified

Attribution: n/a

CRM: Custom

Site/Content Hosting: AWS

CDN: AWS

10 points
Christopher_87's avatar
9 months ago
Mailchimp, Intercom, Zapier, Pipedrive

Email Marketing: MailChimp but shifting to mailerlite

Drip Campaigns: Mailchimp automation

Analytics: Google Analytics

Data: Zapier workflow that looks them up

Live chat: Intercom / ChatFuel

CRM: Pipedrive

Site/Content Hosting: Wordpress

Misc: Zapier to connect everything

9 points
awwstn's avatar
@awwstn (replying to @Christopher_87 )
9 months ago

Cool! Had never heard of Mailerlite or Chatfuel.

1 point
Christopher_87's avatar
@Christopher_87 (replying to @awwstn )
9 months ago

We heard from a lot of clients that Mailchimp was too expensive for just a few follow ups.

So found another tool to work into our automations for clients. Seems pretty good so far!

3 points
maguay's avatar
@maguay (replying to @awwstn )
9 months ago

Chatfuel's pretty great for building Facebook Messenger bots. @christopher_87 are you still actively using them, or have you replaced them with Facebook's own auto-replies (which seem rather basic)?

2 points
maguay's avatar
9 months ago
Content marketing stack

SEO: Ahrefs and Google Adwords Keyword Planner for idea research

Content Creation: Google Docs for collaborative edits, Grammarly (free version is good for a sanity check) for an extra set of eyes on content

CMS: I've used in-house CMS at several companies, otherwise WordPress, Kirby, and Ghost are all great options

Social: Buffer to queue posts or Zapier to automatically post, Tweetdeck to monitor Twitter about topics

Email: MailChimp to share posts in email newsletters; Customer.io for onboarding email drips. Both apps can be used for both purposes, but they're each best at one purpose.

Outreach: Zapier to send personal emails sharing content with others or doing outreach for content research, with Google Sheets as a contact list/CRM

Analytics: Google Analytics to see what content got the most traffic, Ahrefs to watch how content ranks in search, Hotjar and FullStory to learn how users interact on the pages and where to optimize

Forms: Typeform for surveys or interactive elements

8 points
alexjmedick's avatar
9 months ago
The New Standard's Digital Marketing Tech Stack

Email Marketing: MailChimp, Hubspot Marketing

Social Media: Buffer Publish, Buffer Reply

Analytics: Google Analytics

Live Chat / Sequencing: Hubspot Sales

CRM: Hubspot

SEO: SEM Rush

Surveys: Typeform

Site/Content Hosting: Wordpress, Wix, WPEngine

Project Mgmt / Team Collaboration: Basecamp

Video: Zoom (calls), Loom (webinars)

8 points
maguay's avatar
@maguay (replying to @alexjmedick )
9 months ago

With Wix, do you use it primarily for landing pages and temporary sites, or do you run production websites in it?

1 point
alexjmedick's avatar
@alexjmedick (replying to @maguay )
9 months ago

I use it primarily for landing pages and temp sites / setting up a launch pad site. If you want to get things up and running to get an MVP set up going, it’s great. For production and long term growth, not so much.

3 points
maguay's avatar
@maguay (replying to @alexjmedick )
9 months ago

That's what I was thinking—thanks!

1 point
jimmy_daly's avatar
@jimmy_daly (via Twitter)
9 months ago
Quip, WordPress, ConvertKit, Buffer, Airtable, and Ahrefs

Quip for writing/editing

WordPress + wpengine

ConvertKit

Buffer

Airtable for content cal and CRM

Ahrefs and Google Analytics

8 points
maguay's avatar
@maguay (replying to @jimmy_daly )
9 months ago

Curious, do you use ConvertKit for email newsletters and such too, or just for drip emails?

1 point
jimmy_daly's avatar
@jimmy_daly (replying to @maguay )
9 months ago

we use it for both, love convertkit

2 points
maguay's avatar
@maguay (replying to @jimmy_daly )
9 months ago

Very cool. I need to give it a try! Love the story behind the app.

2 points
awwstn's avatar
9 months ago
Mailchimp, Customer.io, AWS, + more

Email marketing: Mailchimp, Customer.io

Drip campaigns: Sendgrid, Customer.io

Analytics: Amplitude, FullStory

Data: Segment, Clearbit

Live chat: n/a

Attribution: n/a

CRM: Customer.io

SEO: RankScience, AHrefs

Site/Content Hosting: AWS

CDN: AWS

7 points
preshdkumar's avatar
9 months ago
At LAUNCH we use these:

Email Marketing: MailChimp, Autopilot

Drip Campaigns: Outreach, MixMax, Autopilot

Analytics: Google Analytics

Data: LeadIQ, Clearbit

Live chat: Intercom (only use during our big event months)

Attribution: n/a

CRM: Hubspot

SEO: SEM Rush

Site/Content Hosting: Squarespace, Webflow, Wordpress

7 points
samantha____a's avatar
@samantha____a (replying to @preshdkumar )
7 months ago

Autopilot also has a live chat feature

4 points
maguay's avatar
@maguay (replying to @samantha____a )
7 months ago

Ohh interesting, could be a way to consolidate tools. Have you used autopilot's live chat, and did it generally work as well as competitors?

1 point
samantha____a's avatar
@samantha____a (replying to @maguay )
7 months ago

Thinking about it, it actually isn't a live chat. It's more of a proactive chat message that directs a user to a help desk or to submit their email via a form submission.

3 points
maguay's avatar
@maguay (replying to @samantha____a )
7 months ago

Ahhh cool, so an Intercom-style popover to gather leads that's then routed to standard email support.

1 point
awwstn's avatar
@awwstn (replying to @preshdkumar )
9 months ago

Autopilot looks really interesting. What do you use it for?

1 point
ValentinGeffro3's avatar
8 months ago
Mailjet, Google Analytics, Crisp, Zapier, Pipedrive, Webflow

Email Marketing: Sendinblue

Drip Campaigns: Sendinblue automation

Analytics: Google Analytics

Data: Zapier workflow

Live chat: Crisp

CRM: Pipedrive

Site/Content Hosting: Webflow

Misc: Zapier to connect everything

7 points
nathansnelgrove's avatar
8 months ago
Stack for most client sites
  • Email marketing: Mailchimp, Mailgun
  • CRM: Back and forth between Trello and Hubspot.
  • SEO / Analytics: Depending on the site, Google Analytics or Fathom Analytics (Fathom is nicer, but less data-driven)
  • Site / content hosting: preference now is a Linode setup managed with Laravel Forge, but for some Wordpress clients, Flywheel, Kinsta, or WPEngine
5 points
maguay's avatar
@maguay (replying to @nathansnelgrove )
8 months ago

Wow didn't realize there were so many managed WordPress services today.

I haven't used Fathom before. Looks like the spiritual successor to Mint analytics (which wow, that's an app I hadn't thought of in a while).

1 point
nathansnelgrove's avatar
@nathansnelgrove (replying to @maguay )
8 months ago

So. Many. Managed. WordPress. Services.

Fathom is good, but simple. Most people don't have simple needs, but for those that do, it's a nice solution.

1 point
zachshakked's avatar
8 months ago
Motion, Appsflyer, Sketch, RevenueCat

Motion and Sketch for creating ads.

Appsflyer for attribution and measurement of Facebook ad performance.

RevenueCat for logging revenue data to Appsflyer and Facebook.

4 points
mattsornson's avatar
5 months ago
Full growth stack – end-to-end

Note: I work at Clearbit, so unsurprisingly you'll see a lot of Clearbit products listed :)

Conversion (website + in-app) :
- Clearbit Persoanlization (X)
- Contentful
- Webflow
- Sinatra (ruby)
- Clearbit Reveal
- Fullstory
- Hotjar

Marketing automation (messaging):
- Customer.io
- Tray.io

Sales + Success automation:
- Salesforce
- Outreach
- Zendesk

Demand Gen:
- Clearbit Advertising (X)
- Facebook, Google, Nextroll, Twitter, Linkedin ads
- Outreach
- Clearbit Sales Alerts (X)
- Clearbit Prospector

Data, ETL, and Analytics:
- Segment
- Census
- Amplitude
- DBT
- Mode
- Snowflake
- MadKudu (Lead Scoring)
- Atrium (Sales Reporting)
- Clearbit Enrichment

3 points
maguay's avatar
@maguay (replying to @mattsornson )
5 months ago

Ohhh neat to see you're using Contentful—I've looked at it a number of times but never used it in production. Are you using that as your full CMS? Does it power your landing page/UX/in-app copy along with your blog and other longform content pages?

1 point
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