What marketing automation are you most proud of?

Doesn’t matter if it’s a slack alert for a new customer or a complex welcome flow that kicks off on multiple platforms. What did you automate and why does it make you happy?

#Slack #Zapier #Automation
maguay's avatar
2 years ago

Most of the ones I've built are little things in Zapier that speed things up:

  • Personalize outreach: If I write a blog post that quotes a bunch of people or mentions several products, I'll list their name, email, company, details about why I quoted them, and anything else I want in a Google Sheets spreadsheet. Then I'll make a Zap that watches for new spreadsheet rows and sends Gmail emails based on the spreadsheet. That way, I can send fully customized emails to each person to tell them about the post, with a personalized thanks and why I mentioned them, but without having to re-write the full email every time. It's more personal than doing a standard bulk mailing, and so much easier than sending individual emails.
  • Moderating posts from Slack. Capiche's onboarding asks new people joining the community to share a first post, which then shows up in our Slack. If the post is junk or random text or otherwise doesn't fit our post standards, we can add a 🚫 reaction emoji to the item in Slack and that triggers to send them an email to ask them to submit a better post. And, along with that, we've got a detailed onboarding flow in to help new community members learn how to use Capiche.
2 points
brnt's avatar
2 years ago

Not really a full automation, but I have a Zapier automation listening to certain keywords on Twitter and pushing them to a manual review queue on Human Lambdas, where I can efficiently engage with them one at a time. Each action I take on HL triggers a webhook towards Integromat (Zapier doesn't seem to support Twitter Favs as an action) to take action on the tweet (ie favorite).

Disclaimer: I'm a founder of Human Lambdas

2 points
What are your favorite small, single-purpose apps?

There are plenty of advanced, powerful software filled with enough features to do almost anything. And then there are the tiny utilities that don't do much, but that are great at what they do do. ...

Do you use Readwise app? How much are you paying for the service?

I came across Readwise this week and I thought it was a very nice app. It sends emails with highlights from Kindle books, Instapaper, Pocket, iBooks and other services. It also offers the spaced re...

How do you manage your chat inbox?

Hey guys, first post here. As part of my work, I have to deal with and respond to a lot of incoming messages from different chats: Linkedin/WhatsApp/Signal/IG. I try to use Unreads/Archive features...

The community for power users.