What marketing workflows do you automate with Zapier?

Zapier is so powerful, and I'm looking for some ideas of how other people are using it for marketing/growth automation. I'll share mine below as well.

#Zapier #Marketing
maguay's avatar
almost 3 years ago
Sending personalize emails

One of my favorite Zaps is an automated email workflow. When doing research I often need to reach out to a wide number of people—or once an article is published, I want to share it with everyone mentioned. I make a Zap to do that from my Gmail account for a more personal touch than a mass mailing from Mailchimp or another email marketing tool.

Here's how it works:

  • Google Sheets New Row: Start by making a Google Sheets spreadsheet, with columns for your contacts' email address, name, and any other details you want to include in the email. Add one row of data to build your Zap, then have Zapier watch that spreadsheet for new rows.
  • Gmail Send Email: Then add a Gmail action to send emails for new spreadsheet rows. Add the correct fields as needed, with the contact's email address in the To field, and write a plain text email message in Zapier the correct spreadsheet data in the spots you want Zapier to personalize.

Now, add the rest of your contacts to that spreadsheet, and Zapier will send out the personalized emails for you.

2 points
capiche's avatar
@capiche (replying to @maguay )
almost 3 years ago

Wow, this is awesome. I've used Zapier for some auto-triggered emails before, but had never thought to set up mail merge with it. This is a way better flow than the Gmail add-ons that do mail-merge.

2 points
capiche's avatar
almost 3 years ago
Lead-gen emails

At my last company, I used Zapier to send responses to our lead-gen form. It allowed me to send a very personalized emails, and then our sales team would jump in with more detail. Here's an example:

lead-gen email

2 points
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