Question

What one thing do you like least about MailChimp?

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#Mailchimp
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MoshiYama's avatar
2 years ago

I'll start by saying I've used Mailchimp for years, going all the way back to 2011. It's a well-designed service that makes email marketing easier and more effective.

But it's not a great CRM, and that's become a real pain point for me in the last couple years. I'm at a small non-profit and we manage between 1000-1500 accounts, with several contacts at each account.

The thing I like least about Mailchimp is that its contact/audience structure is poorly suited to this scale.
- There's no simple way to send multiple emails to the same contact for a campaign. We do this when a contact has multiple renewals linked to their name.
- Managing users across multiple audiences is tedious at best. Each audience is a separate bucket, so any change to a contact in one audience doesn't carry over.

All that said, Mailchimp is a great tool for a small team and I would still recommend it!

4 points
awwstn's avatar
@awwstn (replying to @MoshiYama )
2 years ago

Are you still using it, or have you moved on to something else as a result of the CRM challenges?

I've run into the same thing in the past. It's best in class for basic marketing email (even at scale), but once you want to do anything with dynamic content, transactional email, or any other CRM efforts...Mailchimp is just not ideal.

1 point
MoshiYama's avatar
@MoshiYama (replying to @awwstn )
2 years ago

We're still currently using it, but we're exploring other options!

3 points
awwstn's avatar
@awwstn (replying to @MoshiYama )
2 years ago

Cool! That would be a great question to ask on Capiche if you share the parameters of what you're looking for. 😀

8 points
MoshiYama's avatar
@MoshiYama (replying to @awwstn )
2 years ago

That sounds great! Thank for the getting-started tip. :)

2 points
grillermo's avatar
2 years ago

Mandrill only included with paid accounts.

2 points
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