The question is about pricing pages, not pricing models. As such, will focus on the marketing site for pricing vs. analyzing various pricing models. Best practices for a pricing page depends on variables such as:
(a) what your pricing model is - variable, seat based, etc.
(b) who you sell to (many personas or just one) and
(c) your pricing (ACV)
(d) your stage/maturity
Since there are dozens of variations of the above variables, I recommend to look at comps for your pricing model, stage, etc. first before casting the net across the entire SaaS universe.
Here are some examples:
For usage based pricing models, I really like Mux's pricing. They have a complex product (video streaming API) and have broken down the components and offer also a sliding scale to illustrate what the cost might be at the future customers' current usage. https://mux.com/pricing
For per seat pricing models, I've noticed Figma, Airtable, Notion, etc. all have very similar if not identical designs for their pricing pages. They all have a free / starter plan for $0//month that is feature limited. They also all have a priced organization/enterprise plan. They also show all prices per month but based on an annual payment to encourage upfront commitment and cash flow.
Two I see as inspirations, from the perspective of being clear and upfront with users about costs:
Both are great examples to follow in building consumer-friendly pricing pages.
I like the pricing page at TalentLMS
Zapier (https://zapier.com/app/billing/plans) cause they have one of the best Usability-based pricing strategies. They hook you up with 100 free tasks and 5 Zaps and as soon as you start using them you want more and more. Hotjar is another example that does that, but i think Zapier's execution is much better.
Just want to another point on my question above, so i am looking for inspiration on a pricing page design for my company's price page, we have 5 services and all 5 have different pricing for B2B, so trying to keep the page simple yet informative
Also thanks all for suggestions, i am going through each of your suggestions and its helping alot.
I'll nominate https://www.atlassian.com/software/jira/pricing
Although many have their own opinions on Jira - I've used their pricing page many times in the past when illustrating concept of volume discounts to startups I work with. It is something that customers ask for a lot and the Jira team made a very simple straight forward tool for their customers to:
1) Select your plan
2a) Set the number of users you need OR
2b) Use the slider to see how the price will change based on the volume you need
It gives the user control over how they want to explore the pricing and lays it all out on the table. Simple, easy to digest and oddly satisfying user experience.
I think the Monday.com pricing page has an excellent pricing breakdown/format that companies looking to move in this direction should follow:
1) Digestible Tiers - The ability to differentiate between the different tiers in one window is a must, especially when it's broken down by the features function (ie. essentials, advanced, security, support).
2) Interactive Pricing - Pricing that changes depending on the # of users chosen and the payment plan selected (monthly vs annually). Including % savings on the annual plan is a bonus
3) Feature descriptions - beside each feature is a small pop-up that briefly touches on the feature itself. All too often you see all of these additional features that are included in higher-tiered packages but are unsure of what they actually do for you.
4) On-brand format - Colors, fonts, and the design itself are all on brand; you get a sense of the platforms UI just by visiting the pricing page
5) FAQ's - You'll likely have questions. It's also likely that others have asked the same ones. A quick rundown of those questions and answers nearby is essential.
And most importantly - a CTA to begin a free trial. Easily accessible. In several places throughout the page.
I recently added 1Password and Backblaze to my "home stack" to coordinate thing within my family. In addition, I use: 1Password - So my wife and I can share passwords Backblaze - Automated ackups...
Do you open Inspect in Chrome or Inspect Element on Safari often—and if so, what are your favorite reasons to use it? Do you check how others pulled off a design, or use it to get around broken thi...
Hey guys, first post here. As part of my work, I have to deal with and respond to a lot of incoming messages from different chats: Linkedin/WhatsApp/Signal/IG. I try to use Unreads/Archive features...