Question

What service do you recommend to build a B2B community?

Hi everyone πŸ‘‹

My name is Louis and I'm co-founder of Specify. We help companies unify their brand identity by collecting, storing and distributing design tokens and assets β€” automatically.

We want to gather our community around a space from which can emerge sparkling ideas and topics.

One one hand Slack seems like the best idea since it's B2B focused and many teams are already using it.

However we've noticed Discord gaining some heavy traction. We find Discord more engaging than Slack and many frameworks community are thriving there: Storybook, Vue, Appwrite...

Do you have any advise?

Thanks!

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thomaspaulmann's avatar
4 months ago

We use Slack for our community at Raycast. We work with developer and most of them use it for their internal communication already, including us. This makes it easy for everybody to set it up and stay in touch. That said, it works great for a smaller community <10k users. It isn't that good for bigger groups because it's not easy to find and preserve knowledge, e.g. new users ask the same questions and channels can become noisy.

I've worked with Spark AR's community before and saw how they grew from 0 to now more than 400k members. With such a scale, you find better and potential multiple ways to engage with your folks.

I hope that helps.

3 points
maguay's avatar
4 months ago

Here's an idea that might be too simple but that's worked for a smaller group so far: A Twitter DM group. There's a high chance everyone already has a Twitter account and the app installed on their phones, and with the standard Twitter length limitations things don't get too overwhelming. It's more of a chat group than a full community, but could be an easy option to start. Then if you end up wanting a more full-featured chat experience, Discord as you mentioned can be a good option since it's free (Slack's free plan can work well too, albeit with the 10k message history limit).

Otherwise, for a full standalone community, other discussions about communities on Capiche mentioned Tribe, Circle, Mighty Networks, and more as good options, though each would take more work to maintain.

3 points
lebaux's avatar
4 months ago

We want to gather our community around a space from which can emerge sparkling ideas and topics.

Slack is cumbersome and you need to register to every instance. With Discord you just join the room. Plus a lot of people already have a Discord account. Furthermore, Discord announced it plans to shift their focus from gamers to broader audience. In other words, they realized they can compete with Slack or Microsoft Teams (Matrix.org, Rocket.chat, Zulip...).

A whole lot of Slack functionality can be replicated with Webhooks in Discord. That being said, Discord, Slack and other tools alike are primarily for chat. It might not fit your intended purpose.

You sound like you might need feedback hub. I would recommend something like nolt.io or if you want to self-host (and save money) you can spin up getfider.com.

Or try both, see what sticks. Cheers!

3 points
bostjanpisler's avatar
@bostjanpisler (replying to @lebaux )
3 months ago

We use Discord for our team chat and to run our community.

1 point
ChibuzorObilom's avatar
@ChibuzorObilom (replying to @lebaux )
4 months ago

Isn;t it too late for #Discord?

0 points
lebaux's avatar
@lebaux (replying to @ChibuzorObilom )
4 months ago

Why would it be? They got the usebase and the tech. And compared to slack you have everything for free, that one is a biggie.

On top of that, Slack was bought by Salesforce, famous for making everything expensive and sucky.

My personal opinion is that Discord will smoke Slack. Give it 3 years. After that, Matrix.org will make waves.

2 points
ChucKN0risK's avatar
4 months ago

Thanks a lot everyone for all your insights! I also found this article which definitively convinced me to use Discord: https://www.qovery.com/blog/why-we-moved-from-slack-to-discord

3 points
finch's avatar
4 months ago

We use Slack for communication at Adspert. However, when we talk about "ideas, community, brainstorming", I would definitely suggest Discord. I subscribe many DC channel, business-related, non-business-related.

2 points
rhogroupee's avatar
4 months ago

Can I just toss another idea in the ring? (And perhaps it's more down-the-road as you outgrow a platform like Slack) An owned community using a service like our Crowdstack community, or another one like Mighty, Circle, or Tribe, will give you more flexibility in a space that you have more control over.

2 points
seth's avatar
@seth (replying to @rhogroupee )
4 months ago

Hey @rhogroupee - Some interesting suggestions there. I checked the apps you've mentioned and most of them help you not only engage but also monetize and seems to be a good fit for B2C/D2C brands. Any recommendations for B2B SaaS companies that only wants to engage its customers in a community format?

1 point
rhogroupee's avatar
@rhogroupee (replying to @seth )
4 months ago

Crowdstack works with a lot of B2B customers, feel free to hit me up (my username here is the same as my Twitter handle, ok to DM). Other B2B options include Higher Logic or Khoros.

2 points
seth's avatar
@seth (replying to @rhogroupee )
4 months ago

Got it. Thanks! We are getting our first community manager onboard at Zluri. I will discuss and ping you for inputs then.

2 points
dadesina's avatar
4 months ago

For a similar use case, I have been thinking going the open source and/or federated/decentralized route. I have been looking at rocket.chat and mattermost (open source alternatives to slack) and mastodon or matrix for federated options. There are definitely tons of interesting options out there...and I also have been "thinking" about Discord :-)

2 points
Vernon99's avatar
3 months ago

Hey! A few recommendations here.
* If you're looking to build a fast-paced chat-style community, go for Discord or Slack
* If you're looking to engage users who already have accounts on Facebook or Reddit, go for one of those
* If you want an embeddable solution on your website, go for PeerBoard, the product we're building :)

2 points
maguay's avatar
@maguay (replying to @Vernon99 )
3 months ago

@vernon99 What's your favorite thing your team's built into PeerBoard that you thought was missing in other community apps?

2 points
Shirapodr1's avatar
3 months ago

We use Spike as our community platform. Its open-silo, so the fact that even non-spike users can communicate with you is a game changer when building a community from the ground up. It’s built right on top of your existing email and you can sign in from multiple email accounts that can either be displayed in a unify or separated form.

They have a great Groups and collaborative notes and tasks features so you can collaborate with teams right there on the app without having to use different apps for different contacts.

I hope this was helpful!

1 point
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