What software or category needs a new name?

Excel started life as EP, then Multiplan. Mario was called Jumpman at first.

Sometimes everything rises and falls on what its called.

Newsletters were almost passé until everyone started a Substack. No-code made everyone want to learn the basics of computer logic, even when coding sounded like an insurmountable challenge. Uber original was UberCab while Grab originally took off as GrabTaxi; both shed the legacy name to move beyond their originally more restricted markets.

What other individual software or software categories need a rebrand to take off?

VictorLai's avatar

Asynchronous video messaging – bu how long before we're all Looming (to go with Zooming)?

3 points
maguay's avatar
@maguay (replying to @VictorLai )

That’s definitely an unwieldy name for now. While it’s easy to joke about the Stories format showing up in almost every app (Excel stories, anyone?), I wonder if somehow that is the direction to go branding-wise for async videos. Stories for work?

Seems there is also a need for a category name for less synchronous chat like what Todoist is pushing in Twist.

2 points
WhyPhilip's avatar

Don't think low code/no code is sexier than RAD. Suspect RAD tools just got too associated with throwaway prototypes that cheapskate companies and clients wouldn't throw away.

Same way everything is "plant based" because of bad associations with "vegan."

2 points
maguay's avatar
@maguay (replying to @WhyPhilip )

Great point on no-code; that category shift still may not be enough. @bentossell mentioned something similar on SaaS Radio Hour about how the no-code term keeps it in a niche, and that it's an infrastructure change in software development instead. Any thoughts on a better term?

1 point
WhyPhilip's avatar
@WhyPhilip (replying to @maguay )

I could write a lot on no code/RAD as I do a deep dive every year or two to see if it's viable for startups. One issue is that it is used to describe completely different tools/categories, which are often determined by pricing.

  • intranet apps priced by end user (most)
  • automation (Zapier, IFTTT)
  • mobile app builders
  • web app builders (Bubble)
  • MBaaS (Firebase, Amplify, Backendless)
  • GUI builders (UI Bakery, V One)
  • RAD (Wavemaker, Mendix, OutSystems)

And if you specialize enough, the line becomes blurry between a platform and an extensible app. Just look at all the categories at

As someone who primarily builds products, almost all but the MBaaS and GUI builders are too limited

1 point
Gully1965's avatar

Blockchain doesn’t do it for me.

1 point
maguay's avatar
@maguay (replying to @Gully1965 )

Interesting, and I’m not sure crypto or cryptocurrency works any better for the mass market. Got any ideas for what might make a better name?

1 point
What's your favorite support ticketing platform?

We used to use Zendesk, so I'm somewhat familiar, but wondering if anything cool has been launched in this space recently. Table stakes would be ability to assign tickets, add status, and have back...

What's the best way to let people choose an event time and add it to their calendar?

I'm looking for a way to list 3 weekly onboarding events where each one is run by a different person on our team, and where multiple people can attend each events. Ideally we could let people see a...

What budgeting tools do you use?

Hi everyone, I have an idea for a new budgeting app, but wanted to get your thoughts on the tools you use. What budgeting tools do you use? What do you LOVE about them? What’s stopping them fr...

The community for power users.