Product
We spend 1.5 years building the product and it helped that I knew exactly what my pain points were at previous banks and what we wanted to build.
The growth really kicked off when we launched on Twitter. @a16z, @justinkan, @eladgil and a few others are investors in Mercury and have big twitter followings so their initial tweets were the spark to our growth.
Since then we have grown organically through word of mouth.
This question is part of an AMA with Immad Akhund.
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