Question

What the Heck is Customer Data?

Everywhere I look, I see companies talking about Customer Data — why capture customer data, how to store and analyze customer data, and how to build better products using customer data.

But what the heck is Customer Data?

Customer Data is a combination of information you have about your users and the data you have about how they interact with your product. It tells you who your users are and what they're trying to achieve with your product.

While it sounds simple, it gets complicated very quickly if your product, like most B2B SaaS products, offers a many-to-many relationship between accounts and users — wherein one user can be part of multiple accounts.

I took a shot at breaking down in simple terms what exactly is customer data and the process of gathering it. Here's the guide.

Mentioned
#Business Intelligence #Data
Share
maguay's avatar
10d

Nice guide, @iCanAutomate, thanks for sharing!

1 point
iCanAutomate's avatar
@iCanAutomate (replying to @maguay )
9d

Thanks Matt!

1 point
What are your favorite email-powered apps or hacks?

Email's not just a way to send messages—it's also a way to connect apps without APIs. And with some apps, it can be the main way you use the software. I Done This, for example, was entirely built a...

Is my SaaS idea worth building?

I’m working on a SaaS workflow platform that helps small businesses and freelancers intake, onboard, and guide their clients through business processes, step-by-step. My product is an easy way for ...

Every SaaS product having command feature would make using the product easier and faster to use.

It's been a year since I am using Superhuman mail, and the command+k feature has been a time saver no doubt. Adding to this list is Vimcal, they have similar command+k shortcuts and feature and hon...

The community for power users.