Question

What the Heck is Customer Data?

Everywhere I look, I see companies talking about Customer Data — why capture customer data, how to store and analyze customer data, and how to build better products using customer data.

But what the heck is Customer Data?

Customer Data is a combination of information you have about your users and the data you have about how they interact with your product. It tells you who your users are and what they're trying to achieve with your product.

While it sounds simple, it gets complicated very quickly if your product, like most B2B SaaS products, offers a many-to-many relationship between accounts and users — wherein one user can be part of multiple accounts.

I took a shot at breaking down in simple terms what exactly is customer data and the process of gathering it. Here's the guide.

Mentioned
#Business Intelligence #Data
Share
maguay's avatar
3 months ago

Nice guide, @iCanAutomate, thanks for sharing!

1 point
iCanAutomate's avatar
@iCanAutomate (replying to @maguay )
3 months ago

Thanks Matt!

1 point
Is anyone using Zendesk and disappointed?

When we signed up with Zendesk a few years ago I thought it was a solid product. We've been using it for our Help site for about four years. However, over time it has turned into a disconnected maz...

How have your note taking habits changed over time?

As tools like Notion have combined notes with every other app feature you could want, the iPad and Galaxy Notes have digitalized handwritten notes, and Roam Research has made backlinking and buildi...

The community for power users.