Question

What tools do you use to manage your online communities?

Community-based group chats platforms are growing fast: Reddit, Discord, Telegram, Twitch and more. Communities are the new users. Companies are investing $***$ into community building and engagement. It looks like not many tools out there that help with this new marketing / growth channel. The closest one is social listening, unfortunately, social listening tools don't track community data. Any tools you have explored or are using?

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#Intercom #Marketing #Monitoring
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samantha____a's avatar
2 years ago
Spectrum

Our team uses Spectrum (spectrum.chat/clutch). Our competitors and integration partners also run their communities on Spectrum.

We're thinking about switching to Slack. Would love to hear if there are any new tools out there to discover.

6 points
maguay's avatar
@maguay (replying to @samantha____a )
2 years ago

Curious: Has your team stuck with Spectrum, or did you end up switching to Slack?

1 point
samantha____a's avatar
@samantha____a (replying to @maguay )
2 years ago

Using Slack :) for our beta testers and enterprise pilots. We haven't launched publicly, though. Haven't settled on what we're going to use for community once we launch.

2 points
maguay's avatar
@maguay (replying to @samantha____a )
2 years ago

Looks like Spectrum would be easier to use for broad communities than Slack, since it's designed around letting people easily sign up for your community chat.

I'm in several Slack groups, and the main challenges are that it's difficult to get new people added to a group, and that if you want more than the free features, the pricing is prohibitively expensive for very large communities. On the former, one workaround is to make a form to let people signup for your Slack group, then use Zapier to send Slack invites to people who fill out the form automatically. On the latter, you basically just have to accept that you can't see older conversations.

Otherwise, Slack's a great chat app, so it does make sense to use for groups like this. Wish Slack had built more community-focused features but this seems a market they don't particularly want to own.

Discord's another similar option, which even though it's built around gaming can be a viable group chat alternative that's free.

1 point
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