What types of companies do you think a .com matters most for?

You wrote in the below thread about your (fascinating!) experience securing the domain, and talked a bit about why the .com was important for Mercury. How do you think other businesses should approach a decision on the ROI of a .com purchase?

immad's avatar
2 years ago
Most important when trust is crucial to the business.

I would weigh the following factors:

  1. Do most customers access your site via the web? If mobile app then the domain is less important.
  2. How important is trust to the brand you need to build? For Mercury where trust is the most important part of our brand the .com is more important.
  3. Whats the cost of the .com? Often with startups its about opportunity cost, at a cheap enough price its definitely worth it.
8 points
samantha____a's avatar
@samantha____a (replying to @immad )
2 years ago

Love that you were able to get the .com. Our .com is taken and active, so we settled for .io and we're happy with it.

1 point
preshdkumar's avatar
@preshdkumar (replying to @immad )
2 years ago

Solids points.... on the flip side, in an investors perspective, we look at a good “.com” as good signaling for the founder especially if they’re at an early stage... signals to us that the founder is able negotiate (depending on the # of letters in the word, they can be very costly), cares deeply about the brand, customers will probably feel more confident as well.. IMO.

1 point
immad's avatar
@immad (replying to @preshdkumar )
2 years ago

Yeah. Also from an investor perspective the cost of the .com is an asset on the books which changes the ROI argument.

1 point
adamdlurie's avatar
@adamdlurie (replying to @immad )
2 years ago

Interesting to think how much brand trust is tied to '.com'. Do you think the value in a ".com" will go down over the years as consumers increasingly become more comfortable with alternatives?

1 point
immad's avatar
@immad (replying to @adamdlurie )
2 years ago

The trend is definitely downhill for .com. Zoom is still (even though they own the .com).

I think there will always be a premium for .com as long as people still get to website via URLs.

1 point
awwstn's avatar
@awwstn (replying to @immad )
2 years ago

One area where the .com still makes a huge difference is SEO. Google doesn’t weigh .coms higher, but CTR on search results skews toward .coms.

1 point

This question is part of an AMA with Immad Akhund.

View entire AMA with Immad Akhund.
What are your favorite small, single-purpose apps?

There are plenty of advanced, powerful software filled with enough features to do almost anything. And then there are the tiny utilities that don't do much, but that are great at what they do do. ...

Do you use Readwise app? How much are you paying for the service?

I came across Readwise this week and I thought it was a very nice app. It sends emails with highlights from Kindle books, Instapaper, Pocket, iBooks and other services. It also offers the spaced re...

How do you manage your chat inbox?

Hey guys, first post here. As part of my work, I have to deal with and respond to a lot of incoming messages from different chats: Linkedin/WhatsApp/Signal/IG. I try to use Unreads/Archive features...

The community for Mercury  power users.