You wrote in the below thread about your (fascinating!) experience securing the mercury.com domain, and talked a bit about why the .com was important for Mercury. How do you think other businesses should approach a decision on the ROI of a .com purchase?
I would weigh the following factors:
This question is part of an AMA with Immad Akhund.View entire AMA with Immad Akhund.
Looking for a better way to plan remote meetings across time zones, and keep up with events. What software is doing that best today?