Question

What's the best platform for coding and sending HTML marketing emails?

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#Email Marketing #Email #Marketing #Sendy #Customer.io #Mailchimp #EmailOctopus #Litmus
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evansakanno's avatar

Easy to use is Mailchimp. Cost-effective you can look up Sendy or Email Octopus.

3 points
maguay's avatar
14d

Customer.io is the one we're using—and especially if you want to make HTML emails and not use a rich text editor, it's great. You need to code your theme in HTML/CSS and each email has to be HTML formatted, but that's only much trouble with the first emails. After that, you can just replace the core paragraph elements with code for the new email to use the same style as previous messages.

My typical workflow is to write new email copy, formatted with Markdown, in iA Writer. I'll then copy that as HTML, paste into my standard Customer.io template, and send a campaign. Works beautifully.

3 points
alexjvale's avatar
@alexjvale (replying to @maguay )
14d

This is pretty much my ideal flow, except I write them up in Notion.

How did you test your initial HTML templates to make sure they worked in every client?

2 points
maguay's avatar
@maguay (replying to @alexjvale )
14d

I believe we tested it in Litmus early on—but it's been a while and I'm not certain now. That's typically one of the better options.

2 points
Riyadh's avatar
14d

As @evansakanno just mentioned, EmailOctopus works quite well and does most of the important stuff that Mailchimp does, but for way cheaper. Deliverability quality is also top-notch, as well as the reports you get after sending out your e-mails. Their template editor works quite well and produces proper responsive layouts for all relevant device types, and the entire UI is very streamlined, simple to use and snappy.

2 points
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