Newsletter first media brands like Morning Brew and The Hustle have built massive newsletter lists on the back of referrals.
There are dozens of products out there:
- Rocket Referrals
- Viral Loops
What's your favorite tool to manage a referral email marketing campaign?
RefferalCandy has been great for my organization. Intuitive and easy to manage. I use to have several tools to accomplish all the things that ReferralCandy enables me to perform.
I think Hubspot or any automation platform should work for referral campaigns. I use to pay for several tools that add rewards as every referral was done, but the reality is that the most successful campaigns, were the ones that give money up-front to a successful referral. So it's more the strategy than the tool (at least from my experience).
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