Question
What's the playbook for starting a growth team for an established company?
The company has been around since 2006. They have a good product and happy customers.
They want to grow.
Software?
Team structure?
Activities?
Management?
Thanks
Share
- Decide what the goal is. Revenue? DAU?
- Make it someone’s fulltime job. A PM, engineer, or marketer who really understands your customer and who is focused on getting shit done is the right person. This person has to have a high degree of trust from leadership.
- Instrument your product. You think it’s done. It’s not.
- Develop your first hypothesis around what drives adoption/activation, and use the process of building & testing that to develop your first basic tooling.
- Embrace the fact that 9 out 10 experiments will fail and build a culture out of learning.
Creating multiple teams with different incentives and ensuring an unhappy chaos.
Hi Merci, thanks for doing this AMA! What decision making framework do you use, if any, to decide when it's the right time to build into new user verticals (as opposed to maintaining focus on core target market)?
This question is part of an AMA with Merci Victoria Grace.
View entire AMA with Merci Victoria Grace.I am currently interested in finding a product that can help me easily create product tours within our SaaS product so that they can be informed and educated about how to use it. There are quite a ...
I'm looking for a blogging platform for my product. However I also want it to be a light weight support page. For this I want to make it easy for people to comment on articles and even have thread...
Whats the number one mistake you see companies make when scaling their growth team?