What's the playbook for starting a growth team for an established company?

The company has been around since 2006. They have a good product and happy customers.

They want to grow.

Team structure?


merci's avatar
almost 3 years ago
  • Decide what the goal is. Revenue? DAU?
  • Make it someone’s fulltime job. A PM, engineer, or marketer who really understands your customer and who is focused on getting shit done is the right person. This person has to have a high degree of trust from leadership.
  • Instrument your product. You think it’s done. It’s not.
  • Develop your first hypothesis around what drives adoption/activation, and use the process of building & testing that to develop your first basic tooling.
  • Embrace the fact that 9 out 10 experiments will fail and build a culture out of learning.
5 points
adamdlurie's avatar
@adamdlurie (replying to @merci )
almost 3 years ago

Whats the number one mistake you see companies make when scaling their growth team?

8 points
merci's avatar
@merci (replying to @adamdlurie )
almost 3 years ago

Creating multiple teams with different incentives and ensuring an unhappy chaos.

4 points
sarah's avatar
@sarah (replying to @merci )
almost 3 years ago

What tools do you recommend for product experimentation?

3 points
merci's avatar
@merci (replying to @sarah )
almost 3 years ago

We built our own at Slack, so I'm out of touch with whatever preference I'd have.

3 points
Noah_Lucas's avatar
@Noah_Lucas (replying to @merci )
2 years ago

Hi Merci, thanks for doing this AMA! What decision making framework do you use, if any, to decide when it's the right time to build into new user verticals (as opposed to maintaining focus on core target market)?

2 points

This question is part of an AMA with Merci Victoria Grace.

View entire AMA with Merci Victoria Grace.
Confluence alternatives for wiki/knowledge bases?

I've been looking to try something new for knowledge/documentation storage for a little while now. Confluence has always been there, but I find it to be relativly limited for the cost and additiona...

How do you manage your chat inbox?

Hey guys, first post here. As part of my work, I have to deal with and respond to a lot of incoming messages from different chats: Linkedin/WhatsApp/Signal/IG. I try to use Unreads/Archive features...

Is anyone's company setting up interactive screens for their conference rooms — what's the best one?

Using the whiteboard and ideating on giant notepads will be a little tricky for design sprints where some of the team is in-office and part WFH. Are your companies installing interactive screens or...

The community for around  power users.