Whenever you build a new blog or start a new website, what are the apps and services you add to it first? Google Analytics and Google Fonts? Segment to tie everything together? Disqus for comments?
What’s your website building stack?
Here's our stack, some of it a work in progress:
Main marketing site:
- WordPress compiled to Gatsby
- Forms via Contact Form 7 plugin but leveraging usebasin.com endpoints, but form captures are tracked via RudderStack and sent to multiple downstream destinations
- Chat: Intercom (loaded via RudderStack)
Custom landing pages:
- Forms are Webflow native but captured via RudderStack and pointed to usebasin.com endpoints
- Everything else is the same as above
At PeerBoard we use
- Google Analytics (for landing pages) and Amplitude (for both product analytics and landing pages)
- Notion for wikis, task boards, notes. We use Notion for task tracking and prioritization with complicated weighting formulas and it's great!
- Slack, Github, Gmail - the usual suspects
- Email automation - Amazon SES for our product emails and MailerLite for email chains
- Finally, and as a relevant plug :) We use PeerBoard itself for our product community and blog, as can be seen at community.peerboard.com
My blog right now runs on Kirby CMS (a flat-file CMS where you save Markdown-formatted text files to your server and it turns them into a blog), Digital Ocean for hosting (and formerly used Dropbox CLI to sync files—that broke when Dropbox dropped support for symlinks though), Google Analytics for stats, Google Fonts for custom typefaces, and Typeform for signup forms. Years ago I used Mint for analytics; sadly, it's unsupported now, though Fathom seems the closest alternative in spirit and I'd love to give it a try sometime.
If I were building a new site today, I'd be strongly tempted to either try Ghost for a CMS, or Webflow for a more static site.
Our site was previously built using Wordpress but because we don't have a developer in-house, we found that even the smallest changes required outside help. As a result, we migrated over to Hubspot (a Hubspot migration specialist recreated our website internally for free as part of the switchover) and currently have it hosted there.
Between their drag & drop website editor to their robust marketplace for templates and modules, it's made managing our website incredibly simple and enjoyable. Of course our use of Hubspot's sales and marketing tools made this transition easier, as everything is managed within 1 platform, but from what I understand, the team is working hard to sell this as a standalone product.
For any specific integrations or heavy customization/personalization, Hubspot may not be the answer. But for relatively simple sites being managed by non-technical teams, it's a real game-changer. And as a bonus, Hubspot has native a website chat and personal meeting links are offered, with the former being a bit more enjoyable to use than the latter.
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