Question

When looking at MAUs, do you find raw numbers or rolling averages to be more useful?

The rolling averages definitely make for cleaner charts, and it's helpful that they remove spikiness that isn't particularly insightful. But, it also seems like it paints such a clean picture that I wonder if it causes you to miss important data.

So, just curious how people who use Mixpanel/Amplitude/Heap/etc. think about this.

Mentioned
#Mixpanel #Amplitude Analytics #Heap #Marketing #Analytics
Share
gruen's avatar
almost 3 years ago
Do both

Rolling averages are useful for directionality, daily spikes are useful for telling you what's going on. (Forest vs trees.) Good charts help you ask (and then answer) questions, and provide good context for those questions.

Rolling averages provide the context, granular charts provide the why.

Do both. Hell, you do both on the same chart.

9 points
awwstn's avatar
@awwstn (replying to @gruen )
almost 3 years ago

I agree with this. I tend to use both, and use them for different things:

  • week to week, looking at the raw numbers is useful to answer questions like "did we do better this week than last week"

  • On a more zoomed out view across a year or so, it's helpful to look at rolling averages to get a clear picture of the trends.

3 points
How do you manage your chat inbox?

Hey guys, first post here. As part of my work, I have to deal with and respond to a lot of incoming messages from different chats: Linkedin/WhatsApp/Signal/IG. I try to use Unreads/Archive features...

What are your favorite small, single-purpose apps?

There are plenty of advanced, powerful software filled with enough features to do almost anything. And then there are the tiny utilities that don't do much, but that are great at what they do do. ...

Do you use Readwise app? How much are you paying for the service?

I came across Readwise this week and I thought it was a very nice app. It sends emails with highlights from Kindle books, Instapaper, Pocket, iBooks and other services. It also offers the spaced re...

The community for power users.