I'm looking for world class examples of an app, ideally B2B, that handle onboarding well, with a good mix of in-product onboarding and human-guided. I'm especially interested in the apps that have a bit of complex setup before value is realized.
The most detailed software onboarding process I've been through lately was the first-use experience with Hey, Basecamp's new email app. It took over 20 screens altogether to walk you through each of its features—having you train your inbox along the way. Felt a bit tedious, but also felt a bit like unboxing a cool new gadget which can be a good way to build rapport and make people feel connected to the app.
Check this link for a full writeup of the Hey onboarding process.
Another incredibly detailed onboarding on the email side was for Superhuman, which requires a 30 minute Zoom call where someone from the Superhuman team walks you through each of their features. Forces you to pay attention and actually set up the email app for success from the start. And then, Superhuman itself will remind you of keyboard shortcuts and easier ways to do things as you use the app, for a bit of a drip onboarding over time. Not exactly B2B, but one of the only products I've ever used with a mix of personal and automated onboarding.
It's been years since I first tried it, and I assume this has been changed by now, but Apple Music's onboarding (borrowed from Beats, I believe) was interesting at least, as it had you tap bubbles of genres and artists to show how much or little you liked that item.
ClickUp's onboarding flow is pretty good - lots of things that feel really simple but under the hood you know there's a lot going on. Seamless and clear with a great UI.
I found the onboarding process of Walling really fantastic. The way Walling works is really weird and kind of alien at the beginning, and they do a great job explaining what everything is and why.
I have several gmail accounts. Superhuman onboarding created a split inbox for me with a calendar ICS and I forgot how to do it. Can anyone provide the steps to do this, please?
I've used Airtable extensively to build simple internal apps as minimal viable products, but would love to build something bigger without coding. What are your favorite tools to build MVPs?
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