Firstly, I think that the two are not mutually exclusive. Most of the value provided by the Zoho offering isn't provided by GSuite. I found that Zoho's main drawback was that it tried to do too many things, and didn't do accounting as well as Xero, didn't do CRM as well as Salesforce, and so on. On the one hand, it is nice to have all your business data in one system, but on the other hand it concentrates a lot of risk on one service provider. I don't want my business to go down if one service provider goes down. That risk is also incredibly small with GSuite because Google is famously reliable. GSuite also takes security extremely seriously.
It really depends on the trade-offs you are willing to make. The main one is data centralization (one info system vs n info systems saves lots of time down the road) vs all the benefits of Google (security, reliability, competitive pricing).
Currently using Gsuite as it has lots of third party capabilities - but Zoho ties everything together seamlessly. Would be interested to hear from anyone who's thinking about making the switch?
I like Gsuite because it's so widely used. Everyone knows docs, gmail is the standard, sharing is super easy, and with the price for it's really hard to say no to. Spending $5/month on my own domain is some of the best money I spend.
I love Gsuite and in terms of features it is a lot better and has better quality products as compared to Zoho.
Only reason to use Zoho is they offer free services for starters.
As @levind_za mentioned, Zoho offers a number of apps that G Suite doesn't have, including project management, finance, customer support, signatures, and more. I've personally used Zoho more for Zoho Creator (a database/no-code app builder tool) than anything, and that's one Zoho app I'd recommend trying.
Then, price is a big factor as @badalsuran mentioned as well. If you want email on a custom domain for free, Zoho Mail offers it where you'd need to at least pay $5/month for one account with that on G Suite.
That said, for email and docs, I'd generally pick G Suite over Zoho. Gmail's email tools are still best in class, as are Google Docs' collaboration tools. But Zoho offers so much, its tools are definitely worth checking out!
They both have their places. GSuite is more user friendly and gives more control. And because of Gmail, more people are familiar with the UI.
Zoho's main advantage is the lower price. We use both and I don't think they compete in the same category.
I chose Zoho's email service for my contracting business. After using it for a a month or two, I decided to switch to Gsuite. Zoho just felt a little flimsy, and the user-interface was too busy for me. It feels like Zoho is targeted towards businesses that depend on CRM, and my business does not.
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